NEW YORK, March 30, 2017
/PRNewswire/ -- Burson-Marsteller, a leading strategic
communications and global public relations firm, today announced
that Geoffrey Mogilner, Neil Barman and Kona
Barrasso have joined the firm's Corporate and Financial
Practice as Managing Director, Senior Director and Senior Director,
respectively. They report to Alan
Sexton, Chair, U.S. Corporate and Financial Practice and
Market Leader, New York.
"We are delighted to welcome Geoff, Kona and Neil to our team,"
said Sexton. "Their appointments move us another step closer to our
goal of being one of the nation's most sought-after communications
teams by C-suite leaders facing critical business decisions.
Together, Geoff, Kona and Neil bring deep expertise in three areas
where we see growing client demand in 2017 and beyond: Integrated
financial communications, change management and employee
engagement, and corporate and executive positioning."
Mogilner has more than 20 years of experience in strategic
communications, building global brands and counseling corporations
through transactions and reputation challenges. Mogilner will lead
the financial communications team within Burson-Marsteller's
Corporate Practice, with
responsibility for enhancing the firm's capabilities in investor
relations, transactions and IPOs, financial media relations,
shareholder activism, and innovative investor engagement. His
experience spans corporate and financial communications, investor
relations, sell-side equity research, management consulting, and
product PR and brand marketing. Most recently, Mogilner was the
Senior Director, Global External Communications at Baxalta, where
he led external communications through the creation of a
$6 billion global biopharmaceutical
enterprise. Prior to joining Baxalta, Mogilner was a Senior Vice
President at Edelman, leading the agency's Financial
Communications/Investor Relations practice out of Chicago. He also served in senior
communications roles at FTI Consulting, and spent five years at
Midway Games as Head of Investor Relations, Public Relations and
Strategic Planning. Earlier, Mogilner was a sell-side analyst with
Decatur Jones Equity Partners covering the Interactive
Entertainment and Enterprise Software sectors.
Barman joins Burson-Marsteller with more than 14 years of
experience in the areas of transformational change, strategic
communications, learning and development, technology adoption and
management consulting. Previously, Barman worked at Deloitte
Consulting where he led a transformation and change program for one
of the world's largest life insurers, involving a field force
population of 12,000. Barman has also served with Hitachi
Consulting and Accenture, advising clients through large-scale
business transformations across a variety of industries including
financial services, oil & gas, consumer products, media and
technology, among others.
Barrasso brings to the firm more than 14 years of experience in
building brands across traditional and digital platforms. Most
recently, she served as Director of External Communications for
global management consultancy A.T.
Kearney. Prior to A.T.
Kearney, Barrasso spent 11 years at Makovsky Integrated
Communications, where she worked with professional services and
technology companies to develop and execute global brand
revitalization efforts and corporate communications strategies. She
served as the interim head of the firm's technology practice during
the last year of her tenure. Earlier in her career, Barrasso worked
at Stanton Crenshaw Communications and in the public relations
department at Avon, where she supported the Avon Running and Breast
Cancer Campaigns.
"Neil, Kona and Geoffrey are among the most talented
professionals in corporate and financial communications," added
Mike Fernandez, U.S. CEO,
Burson-Marsteller. "We are confident that their expertise, coupled
with our evidence-based approach, comprehensive research and
proprietary tools will deliver outstanding results for our client
partners. We look forward to their working closely with our account
teams to help clients succeed when communications matter most."
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global
public relations and communications firm. It provides clients with
strategic thinking and program execution across a full range of
public relations, public affairs, reputation and crisis management,
advertising and digital strategies. The firm's seamless worldwide
network consists of 77 offices and 85 affiliate offices, together
operating in 110 countries across six continents. Burson-Marsteller
is a part of Young & Rubicam Group, a subsidiary of WPP
(NASDAQ: WPPGY), the world's leader in communications services. For
more information, please visit www.burson-marsteller.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/burson-marsteller-strengthens-corporate-and-financial-practice-with-three-new-senior-appointments-300432016.html
SOURCE Burson-Marsteller