DODGEVILLE, Wis., March 29, 2017 /PRNewswire/ -- Lands' End
has always been known for exceptional swimwear that fits and
flatters women from the beach to the backyard. This season, the
company is introducing a new collection of colorful mix & match
two-pieces and spirited one-pieces, aptly named the Sea &
Sky Swim Collection. The full
assortment of Sea & Sky swimwear is now available at
Landsend.com.
"Traditionally, women can trust that Lands' End will offer a
vast collection of beautiful, high-quality swimsuits that interpret
each season's swim trends while offering figure flattering coverage
and support," said Martin Cooper,
senior vice president, creative director of design at Lands' End.
"For the first time, Lands' End is offering a contemporary fitting
collection of suits that focuses on the swim trends of the season
first and foremost. By leveraging our long-standing expertise
in swimwear, the playful silhouettes feature a fun and fresh
aesthetic with a little less coverage and even more style."
Sea & Sky offers this season's hottest trends with high
necklines, wrap-around styling, cutouts, minimal silhouettes and
lace up details. With many reversible fabric options, beach-goers
will find bikini tops and bottoms can perform double duty in style.
Here are just some of the latest swimwear trends found in the
collection:
- Love for Laces – Adjustable lace-up backs are on-trend
this season and can be found in tops and one-piece styles such as
the Women's Lace Up One-Piece in the Sea & Sky Collection from
Lands' End. Ties and laces can also be found on bikini
bottoms throughout the collection.
- Throw it in Reverse – From florals to stripes, this
season is all about mixing and matching fun prints. Lands' End is
offering the ultimate mix and match options in reversible styles
such as the Sea & Sky Women's Reversible Twist Front Bikini
Top.
- Textured Treasures – Swimsuit textures are on-trend this
season and Lands' End is offering smocked swim styles throughout
the Sea & Sky Collection. The Women's Smocked Bandeau Bikini
Top can be worn with or without straps and is just one of the
smocked looks to heat things up this season.
- Swim Tees Keep Cropping Up – Swim tees continue to
become a stylish staple of swimsuit wardrobes and this season
they're cropping up everywhere. The cropped swim tee looks in
stripes and coordinating florals will protect from the sun and add
stylish flair to swim style.
- One-Piece Sensations – Takes on one-piece swimsuits are
taking the beach by storm. From laces and twists to cut outs,
one-pieces are the must-have trend of the swim season. Lands' End
is offering a head-turning swim look this season in the Women's
One-Piece Monokini.
- Wrap It Up – Find this wrap around trend in both
one-piece and bikini styles. The Wrap One Piece Swimsuit creates a
cutout silhouette on the sides, while double straps add interest to
the shoulders and back.
- Say "Hi" to Necklines – High-necklines in swimsuits do
offer more coverage and more style this season. The Women's
Reversible High-Neck Bikini Top features a lace up back combining
two of this season's must-have trends.
The Sea & Sky collection is available exclusively on
Landsend.com in sizes XS-L with pieces starting at $29.
About Lands' End, Inc.
Lands' End, Inc. (Nasdaq: LE) is a leading multi-channel retailer
of clothing, accessories, footwear and home products. We offer
products through catalogs, online at www.landsend.com and
affiliated specialty and international websites, and through retail
locations, primarily at Lands' End Shops at Sears® and standalone
Lands' End Stores. We are a classic American lifestyle brand with a
passion for quality, legendary service and real value, and seek to
deliver timeless style for men, women, kids and the home.
URLs: www.landsend.com/newsroom; www.landsend.com/swim
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SOURCE Lands' End