SAN LUIS OBISPO, Calif.,
March 28, 2017 /PRNewswire/
-- MINDBODY (NASDAQ: MB), the leading provider of cloud-based
business management software for the wellness services industry,
today announced the acquisition of Lymber Wellness, an early-stage
tech company specializing in breakthrough yield management
solutions for class and appointment based businesses.
Built on MINDBODY's API platform, Lymber's technology enables
business owners to set dynamic pricing parameters for class and
appointment sessions. The technology identifies open
class and appointment inventory, and automatically adjusts session
prices in real time to match supply and demand.
Similar to yield management solutions found in the hospitality
and travel industries, automated dynamic pricing enables wellness
business owners to increase class and appointment sales without
degrading their existing full-price paying customer base. The net
effect is to enhance the business' revenue and profitability, while
providing a broader audience of price sensitive wellness seekers
with more affordable options.
"The Lymber team has created a breakthrough technology
addressing the holy grail of our industry – yield management," said
Rick Stollmeyer, MINDBODY CEO and
Co-founder. "By embedding this technology into our business
software, consumer apps and the MINDBODY Network, we intend to
enable our subscribers to better achieve their business goals by
more effectively selling the millions of available classes and
appointments they offer each day. This is a win-win for
wellness business owners, practitioners and consumers everywhere,
and a huge step forward in our mission of creating a global
wellness services marketplace."
Deep integration of Lymber's technology into the MINDBODY
platform will begin immediately, with initial rollout expected in
the second half of 2017.
About MINDBODY
MINDBODY (NASDAQ: MB) is the leading provider of cloud-based
business management software for the wellness services industry and
a rapidly growing consumer brand. Over 60,000 local businesses and
329,000 wellness practitioners in over 130 countries and
territories use MINDBODY's integrated software and payments
platform to run, market and build their businesses. These
practitioners provide a variety of wellness services to millions of
consumers who use the MINDBODY platform to more easily evaluate,
engage and transact with them to live healthier and happier lives.
For more information, visit mindbodyonline.com
© 2017 MINDBODY, Inc. All rights reserved. MINDBODY, the Enso
logo and Connecting the World of Wellness are trademarks or
registered trademarks of MINDBODY, Inc. in the United States and/or other countries.
Other company and product names may be trademarks of the respective
companies with which they are associated.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/mindbody-acquires-lymber-300430066.html
SOURCE MINDBODY, Inc.