Acxiom and Viant Strengthen Partnership and Integration
March 28 2017 - 9:00AM
Business Wire
Deeper Integration Leverages People-Based
Data to Unlock Hard-to-Reach Audiences, Improving Accuracy and
Scale
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced an expanded partnership with Time
Inc.’s Viant, a people-based advertising technology company. The
collaboration unites two industry pioneers in marketing technology
and first-party data to offer marketers, advertisers and agencies
greater accuracy and scale, in addition to improved measurement
capabilities, when using Acxiom data to target customers across the
Viant Advertising CloudTM platform.
“By further joining forces with Viant, we are unlocking a wealth
of information for advertisers and helping them tap into consumers
that were difficult to target before the connection between the
platforms,” said Anne Doherty, senior vice president of sales,
Acxiom's Audience Solutions division. “We look forward to Viant
becoming a premium destination in the Acxiom Audience Cloud™ and
expect to provide an even stronger omnichannel marketing solution
based on this expanded partnership.”
As PwC predicts online ad spending will exceed $75 billion next
year, marketers must use accurate, omnichannel data to ensure their
dollars are best spent via people-based marketing efforts to reach
the right consumers across all channels. By combining Viant’s
first-party registered user base and Advertising Cloud platform
with Acxiom’s identity resolution and consumer insights,
advertisers can now access a premier collection of accurate,
accountable and ethical omnichannel data.
“People-based marketing enables marketers to reach real people
across all of their devices, powered by the breadth and depth of
our proprietary first-party data and an unmatched portfolio of data
partners,” commented Jon Schulz, CMO at Viant. “Our expanded
partnership with Acxiom helps marketers navigate the increasingly
more complex customer journey by enabling them to message real
people across all channels and devices. Marketers can now benefit
from two industry leaders with unparalleled scale and
accuracy.”
About Viant
Viant Technology LLC is a premier people-based advertising
technology company, enabling marketers to plan, execute, and
measure their digital media investments through a cloud-based
platform. Built on a foundation of people instead of cookies, the
Viant Advertising Cloud™ provides marketers with access to over 1.2
billion registered users, one of the largest registered user
databases in the world, infusing accuracy, reach, and
accountability into cross device advertising.
Founded in 1999, Viant owns and operates Adelphic and
Myspace and is a member of the Xumo joint venture. In 2016, Viant
became a subsidiary of Time Inc. (NYSE:TIME), one of the world’s
leading media companies with over 100 influential brands including
People, Sports Illustrated, Fortune, and Time.
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 45 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. For more
information about Acxiom, visit Acxiom.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170328005557/en/
AcxiomHavas Formula for AcxiomAlison Flood,
619-234-0345acxiom@havasformula.comorViantDaniella Krieger,
646-381-7809VP, Marketing &
Communicationsdkrieger@viantinc.com
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