NEW YORK, March 27, 2017 /PRNewswire/ -- MRM//McCann has
been designated for the first time as a Leader in Gartner Inc.'s
annual "Magic Quadrant for Global Digital Marketing Agencies"
report. Gartner, the world's leading information technology
research and advisory company, compiled its 2017 analysis covering
22 digital marketing agencies based on an evaluation of 15 criteria
encompassing both vision and ability to execute.
"Because of its extensive multi-factor analysis, Gartner's
annual Magic Quadrant report provides objective industry benchmarks
that are valuable to all digital agencies and marketers," said
Bill Kolb, who leads MRM//McCann in
his overall McCann Worldgroup role as Global President, Diversified
Agencies. "On behalf of our talent and clients, we are honored to
have been recognized this year as a Leader, which we believe is
based on the scope and quality of our digital vision as well as for
MRM//McCann's ability to integrate and collaborate as a global
network within McCann Worldgroup."
Gartner Magic Quadrants are based on a rigorous, fact-based
analysis backed up by a highly structured methodology. As
described by Gartner, Leaders possess deep, broad capabilities
across all competencies, most notably related to strategic services
(which include business strategy and digital business
transformation skills). Leaders implement comprehensive, effective
solutions that leverage sizable investments in creative talent and
marketing technology. They invest their own R&D dollars to set
market direction. As a result, Leaders are the providers to watch
in the ongoing evolution and transformation of marketing in a
digital world.
MRM//McCann has been evolving its global vision and strategy
based on the expanded role that relationship marketing is playing
in all aspects of business and marketing. This has been
accompanied by the introduction of a set of innovative new
strategic collaboration tools and analytics capabilities to help
clients transform their businesses around the customer, and deliver
measurable business impact as the result of those strategies.
You can access the full report here:
http://mrm-mccann.com/en/insights/gartner-digital-agencies.html
Gartner Disclaimer
Gartner does not endorse any
vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors
with the highest ratings or other designations. Gartner research
publications consist of the opinions of Gartner's research
organization and should not be construed as statements of facts.
Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About MRM//McCann
MRM//McCann is a leading customer
relationship agency that helps brands grow meaningful relationships
with people. The agency leverages the power of creativity, the
beauty of data, and the magic of technology to nurture, encourage
and sustain strong relationships between brands and their customers
– in turn, creating meaningful experiences for people, while
driving business results. MRM//McCann is part of the Interpublic
Group (NYSE: IPG) and a lead agency in the McCann Worldgroup
network, with 40 plus offices across North America, Latin
America, Europe, the
Middle East and Asia Pacific. For more information, please
visit www.mrm-mccann.com.
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SOURCE MRM//McCann