HOFFMAN ESTATES, Ill.,
March 27, 2017 /PRNewswire/
-- Just in time for the launch of spring yard care and fashion
shopping seasons, Sears has teamed with personal finance expert and
New York Times bestselling author
Nicole Lapin to offer savvy advice
for shoppers as they prepare to tackle spring cleaning, outdoor
projects, and gifting for moms, dads and grads. In addition, Sears
is about to launch one of its biggest sales of the year.
"People always ask me for tips to better manage the household
budget," said Lapin, author of the new business empowerment book,
Boss Bitch. "Through my partnership with Sears, I'm
encouraging them to BYOW – 'Boss Your Own Wallet' – and shop with a
plan to get the most value for every dollar. After all, how you
spend is as important as what you save."
Lapin's BYOW strategy outlines five musts to conquer the spring
shopping season with budget – and peace of mind – intact. Lapin
believes shopping education is an important part of financial
literacy and shares the following pro tips:
- Join the free loyalty rewards programs – and learn the
perks. Anyone can join a loyalty program, but smart
shoppers learn how to really get the most out of them. Lapin likes
the Shop Your Way program for its generous points accrual with
every purchase, surprise points throughout the year, access to
thousands of top brands, and its host of free additional services
like personal shoppers.
- Celebrate the shopping
"holidays." Not all sales are created
equal. Plan out your shopping spree like a boss by recognizing the
best time to buy such as coinciding with the best sales to save
money and maximize shopper rewards. Lapin cites "Sears Days," an
upcoming event where discounts and deals will be offered storewide
March 26 to April 8, as an ideal time
to buy, especially big-ticket items. This year, Sears will offer
shoppers even deeper value with more reward points than years
prior.
- When it comes to points, use them or lose them. People
lose out on thousands of dollars each year in unredeemed points.
The Shop Your Way program helps prevent this – points are linked to
your account and can be used anytime, on any purchase. It (should
be) a no-brainer.
- Choose your rewards; not the other way around. Join a
flexible retail loyalty program with perks you value. Sears' Shop
Your Way allows shoppers to earn qualifying points at Sears, Kmart
and Sears Auto Center and also with partners such as Uber, Groupon,
Hilton and more. So with every purchase at Sears, they save money
that would have been spent elsewhere.
- Take advantage of deals, both online and in-store.
Retailers like Sears understand the way today's shopper lives,
online and IRL (in real life). They offer seamless integration
between the in-store, mobile and online shopping experience so
shoppers get the best deals whether they stop by or log on.
"We spend hundreds of hours annually shopping for ourselves and
our families," Lapin said. "Isn't it time we made that investment
work for us? After all, we're the bosses of our own lives - we've
got work to do!"
For more insight and advice on retail reward programs, Lapin
just published a blog on the subject at
www.NicoleLapin.com/BYOW.
Sears Announces Sears Days – Best Time To Buy Sales
Event
From March 26 through April
8, Sears will host "Sears Days – Best Time to Buy" in-store,
online at sears.com, or via the Sears app. During this special
event, Sears will offer even deeper value with sale prices
storewide and online, and more Shop Your Way reward points than
prior years. For more information, visit sears.com.
About Nicole
Lapin
Nicole Lapin is
the star of the CW's business competition reality show "Hatched."
She was the youngest anchor ever at both CNN and CNBC and has
served as a business anchor and special correspondent for Bloomberg
Television as well as the money-saving correspondent for "The Wendy
Williams Show." Lapin's first book, Rich Bitch, a personal
finance guide for women, became an instant New York Times bestseller, and her second book,
Boss Bitch was released in March
2017.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a
wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is a leading integrated retailer providing merchandise and
related services and is part of Shop Your Way, a social shopping
experience where members have the ability to earn points and
receive benefits across a wide variety of physical and digital
formats through shopyourway.com. Sears, Roebuck offers its wide
range of home merchandise, apparel and automotive products and
services through Sears-branded and affiliated full-line and
specialty retail stores. Sears, Roebuck also offers a variety of
merchandise and services through sears.com and specialty catalogs.
Sears, Roebuck offers consumers leading brands including Kenmore,
Craftsman, and DieHard -- among the most trusted and preferred
brands in the U.S. The company is the nation's largest provider of
home services, with nearly 12 million service and installation
calls made annually. For more information, visit the Sears, Roebuck
website at www.sears.com or the Sears Holdings Corporation website
at www.searsholdings.com.
MEDIA
CONTACTS:
|
|
Brian
Hanover
|
Alicia
Clarke
|
Sears PR
|
Zeno Group for
Sears
|
847-286-6080
|
312-527-2SHC
(2742)
|
Brian.Hanover@searshc.com
|
Alicia.Clarke@zenogroup.com
|
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sears-teams-with-personal-finance-guru-nicole-lapin-empowers-shoppers-to-byow-boss-your-own-wallet-this-spring-300429492.html
SOURCE Sears, Roebuck and Co.