NEW YORK, March 23, 2017 /PRNewswire/ -- SOMEWHERE ON
A BEACH, USA -- Coconut lovers,
listen up! According to the U.N. Food and Agriculture Organization
(FAO), more than 60 million metric tons of coconuts are produced
every year for water, oil, milk, butter…and the list goes on. Now,
CAPTAIN MORGAN is taking some of those coconuts and turning them
into a delicious new shot, just in time for summer. Introducing
CAPTAIN MORGAN LocoNut, an insanely
delicious shot made with Caribbean
rum, coconut liqueur, spice and natural flavors. Today, we raise a
shot glass to those versatile coconuts, and to you, you loco
coconut lovers.
After blasting into the shots category with CAPTAIN MORGAN
Cannon Blast, CAPTAIN MORGAN LocoNut
is shaking things up with its new coconut-flavored shot which comes
in a coconut-shaped bottle, smells like a coconut and yeah, you
guessed it, tastes like a coconut. It's the perfect shot to enjoy
responsibly with friends, co-workers, bro-conuts, fun in-laws, very
friendly strangers and of course, coconut lovers over the age of
21.
"Shots and coconuts are easily the best part of any summer bash
(I should know), so why not bring them together?" said Captain
Morgan. "Summer like a Captain and turn things up with
LocoNut!"
LocoNut (40 proof, 20% ABV) has a suggested retail price of
$14.99 for a 750 ml bottle, and it's
coming to a store (and a beach) near you. And, just when you
thought this shot couldn't get any more loco, we're proud to
announce that CAPTAIN MORGAN LocoNut
is gluten-free!
Though it is best enjoyed as a chilled shot, CAPTAIN
MORGAN LocoNut can also be served in
a tropical cocktail or mixed shot. If sipping the sweet taste of
coconut is more your style, try the Loco & Coco or the Captain
& Loco:
Loco & Coco
3 oz. CAPTAIN MORGAN LocoNut
Coconut Shot
4 oz. Coconut Water
Directions: Combine CAPTAIN MORGAN
LocoNut with coconut water and serve over ice.
Captain & Loco
2 oz. CAPTAIN MORGAN LocoNut
Coconut Shot
0.5 oz. CAPTAIN MORGAN Original Spiced Rum
Directions: Combine CAPTAIN MORGAN
LocoNut and CAPTAIN MORGAN Original Spiced Rum and serve
over ice.
Drink Responsibly. Captain's Orders. To learn more about CAPTAIN
MORGAN follow us on social media on Instagram (@CaptainMorganUSA),
Twitter (@CaptainMorganUS) and like us on Facebook
(@CaptainMorganUSA).
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
Contacts:
|
|
Joe
Clarkson
|
Jim
Sias
|
Taylor,
704-644-6912
|
Diageo,
646-223-2305
|
jclarkson@taylorstrategy.com
|
Jim.Sias@diageo.com
|
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SOURCE Diageo