BOSTON, March 23, 2017 /PRNewswire/ -- Despite the
prevalence of muscle cramps, these debilitating and sometimes
competition-ending occurrences are poorly understood and can be
crippling for athletes at any level. Millions of athletes and
fitness enthusiasts suffer from painful, unpredictable and
game-stopping muscle cramps that affect strength and physical
abilities despite proper training, nutrition and hydration. Common,
unproven theories on the cause of muscle cramps include dehydration
and electrolyte imbalance, but a newly-published study in the
journal of Muscle & Nerve features breakthrough research
that muscle cramps originate from hyper-excited motor neurons and
can be addressed by using HOTSHOT®, a spicy 1.7-ounce sports
shot.
Muscle & Nerve is a reputable, international and
interdisciplinary publication focusing on the latest scientific
studies concerning the muscle, neuromuscular junction and the
central nervous system. The study, conducted by researchers
at the esteemed Noll Laboratory at Penn
State University, shows that targeting transient receptor
potential (TRP) channels through activators contained in HOTSHOT
stops muscle cramps where they start: at the nerve. The published
findings from Penn State indicate that
taking HOTSHOT decreased the duration and intensity of cramps
in this carefully controlled experiment. In addition, when cramps
did occur, study participants reported decreased muscle soreness
immediately after the cramp ended.
"The study that we undertook at Penn
State was a randomized,
placebo-controlled, double-blind study, and I think that
athletes appreciate the solid science that
demonstrates HOTSHOT's ability to control muscle cramps.
HOTSHOT was significantly more effective at mitigating muscle
cramps than a control beverage without the active ingredients,"
said W. Larry Kenney, Ph.D., FASCM,
Marie Underhill Noll Chair in Human Performance and Professor of
Physiology and Kinesiology at Penn State
University. "While HOTSHOT was effective at mitigating the
magnitude of muscle cramps, it did not affect any of the fine motor
skills inherent in many sports. The findings suggest that HOTSHOT
can level the playing field for many athletes who regularly
experience muscle cramps."
Muscle cramps can be the difference between victory over an
opponent or achieving a personal best in an event or competition.
What sets HOTSHOT apart from other products is the depth of the
science supporting it.
"Our scientific insight led to the discovery that sensory
neurons affecting muscle function can be stimulated via TRP ion
channels in order to prevent and treat muscle cramps," said Nobel
Prize-winning neuroscientist/endurance athlete Rod MacKinnon, MD & co-inventor of HOTSHOT.
"We have scientifically proven the efficacy of HOTSHOT on muscle
cramps and are exploring HOTSHOT's additional potential benefits on
Neuro Muscular Performance in collaboration with other academic
institutions."
Invented by MacKinnon, in collaboration with Harvard Medical School neurobiology professor,
Bruce Bean, HOTSHOT is comprised of a proprietary formula of
GMO-free organic ingredients with a spicy kick. HOTSHOT is also NSF
Certified for Sport® as well as vegan and gluten-free.
Consumed before, during or after
exercise, HOTSHOT facilitates the synchronization of
communication between the nerves and muscles thereby boosting an
athlete's Neuro Muscular Performance (NMP) to prevent and treat
muscle cramps.
Many existing "remedies" that target the muscle have limited
scientific evidence that they work. HOTSHOT is a brand new concept
in sports nutrition. It works by stimulating sensory nerves
to affect muscle function. No other consumer product has
demonstrated significant efficacy in mitigating muscle cramps. The
proprietary HOTSHOT formulation has been extensively tested in
clinical settings, as well as by amateur and world-class athletes
across endurance sports, track and field, professional football and
tennis.
HOTSHOT is available online at www.TeamHOTSHOT.com, on
Amazon.com and at select specialty retailers in California, Colorado, Illinois, Massachusetts and Texas. A single serve
bottle is $7 USD, while 6-bottle and
12-bottle packs are $35 and
$65 USD, respectively.
To learn more about HOTSHOT and the science around Neuro
Muscular Performance, visit www.TeamHOTSHOT.com. Join the
conversation on Facebook, Twitter and Instagram.
About HOTSHOT
Invented by Rod MacKinnon, a
Nobel Prize-winning neuroscientist and endurance athlete, in
collaboration with a Harvard Medical
School neurobiology professor Bruce Bean, HOTSHOT® is
the sports shot with a kick that is scientifically proven to
prevent and treat muscle cramps. A scientific breakthrough in
sports nutrition, HOTSHOT is a kick-ass proprietary
formulation of organic ingredients that boosts Neuro Muscular
Performance – how an athlete's nerves and muscles work together in
an optimal way. MacKinnon and Bean spent several years calibrating
this precise formulation of Transient Receptor Potential (TRP)
activator ingredients that stimulate TRP ion channels in the mouth,
esophagus and stomach that directly influence and regulate nerve
function. Translation? HOTSHOT stops muscle cramps where
they start – at the nerve – allowing athletes to push harder, train
longer and finish stronger. HOTSHOT is a USDA Certified
Organic product that is non-GMO Project Verified and NSF Certified
for Sport®, as well as vegan and gluten-free. To learn more,
visit www.TeamHOTSHOT.com. HOTSHOT is a product of
Flex Innovation Group LLC, a division of Flex Pharma, Inc. (Nasdaq
FLKS).
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/newly-published-study-reinforces-efficacy-of-hotshot-in-preventing-and-treating-muscle-cramps-300428180.html
SOURCE HOTSHOT