AIRPORT CITY, Israel,
March 21, 2017 /PRNewswire/ --
SodaStream International Ltd. (Nasdaq: SODA), the world's number
one sparkling water brand, has announced the release of its new
Infusions 'chilled brew' product line. The release of the
brand's most innovative product, which features single use sachets
to deliver invigorating herb and fruit blends, represents the
launch of a new category within the booming flavored water
industry.
When suspended inside a freshly carbonated SodaStream bottle of
cold sparkling water, the Infusion sachet allows flavors to
permeate the water, with just a hint of herbs and fruit flavors.
Each sachet infuses one SodaStream bottle of sparkling water.
In line with the brand's strategy to make water exciting,
Infusions mark the most significant innovation of recent years in
the global water industry. SodaStream is the first beverage brand
to use the innovative concept of infusion, to enrich fresh
carbonated water with herb and spice blends.
Infusions are offered in four artisanal blends: Citrus Fruits;
Lemongrass and Verbena; Wild Rose, Hibiscus and Berries; and Wild
Orchid and Spices.
"Inspired by the world of tea, consumers are now empowered to
bring the goodness of nature's garden into their sparking water
creations," said Daniel Birnbaum,
CEO, SodaStream International. "This is one of the most exciting
and creative product initiatives I've worked on because it takes
water into a completely new and unexpected experience. I hope
millions of consumers will share my excitement with our
Infusions."
SodaStream Infusions retail at $6.99 for 32 servings (8 bottle-size sachets),
and will be rolling out to retailers and www.sodastreamusa.com in
the third quarter of 2017.
About SodaStream
SodaStream is the No. 1 sparkling water brand in volume in the
world and the leading manufacturer and distributor of Sparkling
Water Makers. We enable consumers to easily transform ordinary tap
water into sparkling water and flavored sparkling water in seconds.
By making ordinary water fun and exciting to drink, SodaStream
helps consumers drink more water. Sparkling Water Makers offer a
highly differentiated and innovative solution to consumers of
bottled and canned carbonated soft drinks. The products promote
health and wellness, are environmentally friendly, cost effective,
and are customizable and fun to use. Products are available at more
than 80,000 retail stores across 45 countries. To learn more about
how SodaStream makes water exciting and follow SodaStream on
Facebook, Twitter, Pinterest, Instagram and YouTube, visit
www.sodastream.com.
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SOURCE SodaStream International Ltd.