Historic Fan Vote Results in the Iconic Wheelbarrow, Boot and Thimble Tokens Being Voted Out of Next Generation of MONOPOLY G...
March 17 2017 - 10:00AM
Business Wire
T-Rex, Rubber Ducky and Penguin Tokens Voted in
by MONOPOLY Fans to Take Their Place
Today, Hasbro Inc. (NASDAQ: HAS) is gearing up to celebrate
World MONOPOLY Day on March 19 by announcing the winning tokens
from the MONOPOLY Token Madness Vote. Fans across the globe have
spoken, and the eight tokens set to “pass GO” in the next
generation of the MONOPOLY game are the Scottie dog, top hat, car,
battleship, cat, T-rex, rubber ducky, and penguin tokens.
During the MONOPOLY Token Madness vote, January 10 – 31, fans
across more than 100 countries selected the eight tokens they hoped
to see in the next generation of the game from a list of 64
contenders. This monumental MONOPOLY campaign drew more than 4.3
million votes, empowering fans to make their mark on this iconic
game. The new, fan-picked lineup of MONOPOLY Tokens includes:
- Scottie Dog Token: The best
friend of Mr. MONOPOLY since the 1950s, the Scottie Dog token
proved its popularity by receiving the most votes – making it the
overall first place winner.
- T-Rex Token: The mighty T-Rex
token stomped its way into the new game, garnering the second most
overall votes and making history as the first dinosaur token of Mr.
MONOPOLY.
- Top Hat Token: Coming in third
place in overall votes, the Top Hat token – a staple in the game
since 1935 – will keep Mr. MONOPOLY looking dapper well into the
future.
- Car Token: This 1930s roadster
will continue fueling adrenaline rushes for Mr. MONOPOLY in the
next generation of the game; coming in fourth place in overall
votes.
- Rubber Ducky Token: Coming in
fifth in overall votes, the new Rubber Ducky token is truly all its
“quacked” up to be.
- Cat Token: Fans voted the Cat
token into the game in 2013, and she clawed her way back in as one
of the eight winning tokens, coming in sixth place in overall
votes.
- Penguin Token: Waddling into the
game in seventh place in overall votes, the Penguin token is the
new style muse for Mr. MONOPOLY.
- Battleship Token: The beloved
Battleship token represents the first round-the-world trip for Mr.
MONOPOLY; securing the eighth spot in overall votes, this token’s
legacy will cruise into the next generation of the game.
“The MONOPOLY Token Madness Vote was our biggest fan-powered
program to date and the global MONOPOLY community has spoken!” said
Jonathan Berkowitz, senior vice president of marketing for Hasbro
Gaming. “The next generation of tokens clearly represents the
interests of our fans around the world and we’re proud to have our
iconic game impacted by the people that feel most passionate about
playing it.”
Some of the success of the tokens making their way into, or
keeping their spot in the MONOPOLY game can be attributed to many
brands and organizations campaigning for select tokens. Car sharing
service, Zipcar campaigned to keep the Car Token in the game by
tweeting playful and often hilarious memes to their fans asking
them to #SaveTheCar. The New England Aquarium rallied fans of their
adorable Penguin population to #VotePenguin, and hosted MR.
MONOPOLY to meet the penguins on the day the vote kicked off, which
was broadcasted via Facebook live to the MONOPOLY brand’s nearly 11
million Facebook fans.
While the Scottie dog, top hat, car, cat, and battleship tokens
can breathe a sigh of relief, the iconic thimble, boot, and
wheelbarrow tokens didn’t make the cut. Instead, they’re planning
to take some time off and will not be part of the next generation
of the MONOPOLY game.
- “Sew” long, Thimble: The lucky
Thimble token is down on its luck. With just over 81,000 votes,
this token will be left out of the next generation of the game
after more than 80 years.
- The Boot gets booted: Mr.
MONOPOLY needs a new pair of kicks, because the once popular boot
token – modeled after the working shoe of the 1930s – received just
over 83,000 votes, and was ultimately booted from the game.
- Bye, bye Wheelbarrow: The
wheelbarrow token, a staple in the game since the 1950s, will wheel
no more. With just over 60,000 votes, this historic token was voted
out of the next generation of the game.
The next generation of the MONOPOLY game will be available for
purchase beginning this fall, but consumers don’t need to wait
until the fall to get in on the MONOPOLY game play. Consumers can
pick up the MONOPOLY Token Madness Edition game, which includes the
8 current tokens, and 8 golden tokens, available now for the
approximate retail price of $19.99.
MONOPOLY is the world’s favorite family game brand and is
enjoyed by more than 1 billion players in 114 countries across the
globe. MONOPOLY tokens have been a key element of the game since it
was introduced in 1935.
Fans can visit Facebook.com/Monopoly, @HasbroNews on Twitter and
@Hasbro on Instagram (#MonopolyVote) to tip their top hats to say
goodbye to the Thimble, Boot and Wheelbarrow tokens, and welcome
the new tokens into the next generation of the game.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment
company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP
and MAGIC: THE GATHERING, as well as premier partner brands. The
Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great
storytelling and content on all screens. Through its commitment to
corporate social responsibility and
philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
HAS-B
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version on businesswire.com: http://www.businesswire.com/news/home/20170317005033/en/
Hasbro, Inc.Jen DeAngelis,
401-727-6833Jen.deangelis@hasbro.com
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