PLANO, Texas, March 17, 2017 /PRNewswire/ -- It's time to
pop, pop, pop it! Lay's, America's favorite potato chip and one of
the marquee brands from PepsiCo's Frito-Lay division, is giving
consumers something new to enjoy. Surprise – it's not a potato
chip!
Poppables – a new, delicious, multi-dimensional, light-textured
potato snack – is packed with flavor and fun to eat. To launch the
latest innovation from Lay's, Poppables hosted an exclusive event
at Dylan's Candy Bar in New York City last night to celebrate all
things that pop – including the most famous pop dance moves.
Actor, creative director and choreographer Beau Casper Smart shared an intimate look at the
most iconic dance moves in pop culture, leaving guests equipped to
pop it on the dance floor, in the car or in their very own homes.
"Poppables is more than just a delicious snack; it's about
reminding our fans to enjoy lighthearted and fun moments," said
Sarah Guzman, senior director of
marketing, Frito-Lay North America.
"From snack breaks at the office to dance parties in the living
room, Poppables is the perfect pairing for all our fans' pop-worthy
moments."
Poppables flavors include White Cheddar and Sea Salt and are now
available nationwide in 5 oz. bags for a suggested retail price of
$3.29 each and 2 oz. bags for a
suggested retail price of $1.69. For
more information please visit www.Poppables.com.
About Lay's
Lay's is one of the brands that makes up
Frito-Lay North America, the
$14 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com, the Snack Chat
blog, http://www.snacks.com and on Twitter at
http://www.twitter.com/fritolay. Learn more about Lay's by visiting
www.facebook.com/lays or on Twitter at www.twitter.com/lays. You
can also follow Lay's on Instagram by visiting
http://instagram.com/lays.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated approximately
$63 billion in net revenue in 2016,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around. We believe that
continuously improving the products we sell, operating responsibly
to protect our planet and empowering people around the world is
what enables PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
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SOURCE Frito-Lay