LAKE SUCCESS, N.Y.,
March 15, 2017 /PRNewswire/ --The
Alba Botanica® brand continues to proudly embody their
mission to "Do Beautiful," with the launch of their latest
advertising campaign: "Do Good. Do Beautiful." The brand
consistently does beautiful by using only 100% vegetarian
ingredients in its botanically-based beauty and personal care
products, by reducing its environmental footprint whenever possible
and by committing to never test their products, or the ingredients
that go in them, on animals. The brand goes one step further by
encouraging and inspiring every woman to feel beautiful both inside
and out by caring for themselves with better-for-your beauty
products. With values like these as a top priority, the Alba
Botanica® brand sought an opportunity to communicate the
brand's story in an even more authentic and compelling way with the
Do Good. Do Beautiful. campaign,
#DoGoodDoBeautiful.
This campaign features intimate documentary-style videos that
journey through a day in the life of five amazing brand users and
celebrate how they are making a difference. The five women
highlighted identify and align with the core values of the Alba
Botanica® brand, including protecting animal rights, women's
empowerment, environmental conservation and vegetarianism, and
demonstrate their commitment through community service, activism
and social cause. They were chosen for their pure dedication and
determination to empower those around them by creating positive
change. Each woman's video delves into her story, showcasing how
she is impacting the world around her, and how her shared values
can help the Alba Botanica® brand communicate its message in
a unique, impactful way—it feels good to do good.
Now more than ever, many women are feeling that their positions
and rights are being threatened, and they recognize that they need
to be thoughtful about their choices. The women who the Alba
Botanica® brand has featured are a true inspiration to women
everywhere to continue living their values and following their
dreams. They are:
Andrea
Pippins is the author of I Love My Hair and Becoming Me, books
that encourage girls and woman everywhere to embrace their natural
features, love who they are, and empower them to be bold, beautiful
and confident.
Marguerite Nesteruk is an
urban gardener and farm-to-table teacher, who educates and empowers
children to care for themselves and the environment through
natural, sustainable and organic gardening practices.
Ocean Ramsey is a marine biologist, shark conservationist
and free diver. She founded an organization called "One Ocean," which advocates for marine and shark
conservation and shares research and programming to promote
education, fascination and acceptance of these magnificent ocean
creatures.
Hilarey Benda is the founder
and president of "Beople's Buddies Animal Rescue," a non-profit
with the mission to rescue and rehabilitate abandoned dogs and
cats. She works tirelessly with the old, injured, irascible
and not-so-well-groomed animals that even shelters have given up on
and uses her social work training to selectively place them in
loving, forever homes. Also, for every animal she places, she
plants a tree in their honor.
Lauren Galley is a
21-year-old teen mentor, TEDx speaker, author, recognized 2016
Changemaker by The White House for the State of Women Summit, the
only 2017 UN Youth Delegate from the U.S. and president of Girls
Above Society, a non-profit dedicated to empowering teen girls to
be confident while maintaining positive morals and values as they
face the pressures of today's media-driven society. She travels the
U.S. speaking at schools and to organizations on the topics of body
image, leadership and self-confidence.
"We all make everyday choices that align with our values, so
it's inspiring to see women who are dedicating their lives to
causes that are important to them. Alba Botanica® has
always supported female confidence and empowerment, but it feels
very relevant and important to be doing so right now," said
Sarah Galusha, Senior Director of
Marketing for Alba Botanica®. We're thrilled to be
partnering with such an accomplished group of women and hope it
inspires other women to Do Good and Do Beautiful in their own
ways."
Wanting to share its story with the visual power of video, the
Alba Botanica® brand hired the creative and
digital media analytics agency Molio to produce made-for-digital
creative that allows for hyper-targeting and media optimization to
maximize the impact of the media budget. Staying true to the spirit
of the campaign, Molio and the brand wanted to team up with
empowering and inspiring women behind the cameras as well. To make
these stories come to life, they worked with world renowned
director, Donna Lamar, Director of
Photography Marianne Williams, and a
full female film crew.
Please share celebrating these women with us as we watch the
campaign launch in March 2017:
https://www.youtube.com/channel/UCKgebS7gQuwll_onAIP_bLQ
The Alba
Botanica® Brand
Alba
Botanica® products contain 100% vegetarian ingredients
and are made with vitamins, plant emollients and therapeutic
botanicals for optimum beauty benefits. The Alba Botanica®
brand range includes: Hawaiian skin care, hair care and spa
treatments; Even Advanced™ skin care; ACNEdote™ acne
skin care treatments; Very Emollient™ body lotions, bath and
shower gels, cream shaves and foam shaves; Good & Clean™
facial cleansers; Fast Fix beauty treatments; a full range
of suncare products and deodorant sticks.
To learn more about Alba Botanica, visit us at:
www.AlbaBotanica.com
Connect with us on social:
@AlbaBotanica
#albabotanica
The Hain Celestial Group, Inc.
The Hain Celestial
Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe and India. Hain Celestial participates in many
natural categories with well-known brands that include Celestial
Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of
Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic Bakery®,
Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Imagine®, Almond
Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®,
BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®,
Yves Veggie Cuisine®, Europe's
Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson's
Juice Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®,
Robertson's®, Frank Cooper's®, Linda
McCartney®, Lima®, Danival®, Happy®, Joya®, Natumi®, GG
UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®,
Live Clean® and Queen Helene®. Hain Celestial has been
providing A Healthier Way of Life™ since 1993. For more
information, visit www.hain.com
© 2017 Avalon Natural Products, Inc. All rights
reserved.
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SOURCE Alba Botanica