BEAVERTON, Ore., March 15, 2017 /PRNewswire/ -- Digimarc
Corporation (NASDAQ: DMRC) today announced that NCR Corporation, a
global leader in omni-channel solutions, has enabled Digimarc
Barcode support to its new high performance NCR RealScan™ 79e
all-imaging bi-optic scanner for easier and more efficient retail
checkout.
The RealScan 79e scanner—with six-sided scanning
capability—delivers the largest imaging scan zone in its class, and
is an effective retail solution for both cashier-assisted and
self-checkout lanes. Digimarc Barcode integration means cashiers
and consumers do not need to fumble with a product in search of a
UPC barcode, vastly improving throughput at checkout, and making
the experience faster and easier. This efficiency helps improve
customer satisfaction and boost retail ROI via more items scanned
per minute.
Digimarc Barcode imperceptibly repeats throughout an entire
product package, and is readable from a variety of angles and
distances. It contains the Global Trade Item Number (GTIN) found in
traditional UPC barcodes and can be incorporated into virtually any
form of media, including audio and print materials. Along with
front-end efficiency, Digimarc Barcode offers benefits all along
the value chain, such as improved supply-chain management and
in-store customer engagement via smartphones.
"NCR is committed to helping our retail customers transform the
store experience and make checkout faster, easier, and more
convenient for their consumers," said Greg
Egan, vice president, Retail/Hospitality Hardware
Engineering and Product Management at NCR. "The Digimarc Barcode
presents the next wave of digitally-enhanced packaging and is an
ideal complement for our RealScan solutions."
"As a pioneer of scanning technology, NCR continuously looks to
innovate and bring solutions to market that increase productivity
and efficiency at retail checkout," said Matthew Weaver, vice president of product
development at Digimarc. "Their support for Digimarc demonstrates a
commitment to offer products that not only address where the market
is today, but where the market is going, offering future-proof
solutions that take full advantage of technological advancements
like Digimarc Barcode."
In addition to Digimarc Barcode, the RealScan 79e solution
supports 1D, 2D and mobile scanning. It includes NCR's PACESETTER™
technology to count, grade, and repair problem barcodes. The
RealScan 79e can also be equipped with Produce Assurance, enabled
by NCR's ScanWatch software, which can help minimize loss
prevention. Produce Assurance deters item switching by preventing a
cashier or self-checkout customer from entering a false product
code for a low-price item, such as produce, while placing a higher
priced item on the checkout scale. More information on NCR's
RealScan 79e scanner is available at
https://www.ncr.com/retail/food-drug-mass-merchandise/assisted-service-hardware/realscan-scanners/ncr-realscan-bi-optic-scanners.
Digimarc Barcode is a critical piece of Digimarc Discover®
software, which improves accuracy and efficiency across the entire
package journey. Learn more at
https://www.digimarc.com/products/discover/barcode.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC),
based in Beaverton, Oregon, is the
inventor of Digimarc Discover® software and the imperceptible
Digimarc Barcode for automatically identifying and interacting with
virtually any media. Digimarc Discover software enables industrial
scanners, smartphones, tablets and other computer interfaces to
reliably, efficiently and economically identify traditional
barcoded items, along with many other media objects. Digimarc
Barcodes are imperceptible to people and do all that visible
barcodes do, but perform better. These remarkable capabilities have
allowed Digimarc and its business partners to supply a wide range
of patented consumer engagement, media management and security
solutions across multiple consumer and government industry sectors.
Digimarc owns an extensive intellectual property portfolio, with
patents in digital watermarking, content identification and
management, media object discovery, and intuitive computing more
generally. For more information and the latest news, please
visit www.digimarc.com and follow on Twitter at @Digimarc.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in omni-channel solutions,
turning everyday interactions with businesses into exceptional
experiences. With its software, hardware and portfolio of services,
NCR enables more than 550 million transactions daily across retail,
financial, travel, hospitality, telecom and technology, and small
business. NCR solutions run the everyday transactions that make
your life easier.
NCR is headquartered in Duluth,
Ga., with over 30,000 employees and does business in 180
countries. NCR is a trademark of NCR Corporation in the United States and other countries.
All other trademarks or registered trademarks are property of their
respective owners. NCR encourages investors to visit its website,
which is updated regularly with financial and other important
information about NCR.
Web site: www.ncr.com
Twitter: @NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn: www.linkedin.com/company/ncr-corporation
YouTube: www.youtube.com/user/ncrcorporation
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SOURCE Digimarc Corporation