FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

WEINBERG DAVID B 		2. Issuer Name and Ticker or Trading Symbol

COCA COLA CO [ KO ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__ X __ Director                      _____ 10% Owner
_____ Officer (give title below)      _____ Other (specify below)
(Last)          (First)          (Middle)

THE COCA-COLA COMPANY, ONE COCA-COLA PLAZA 		3. Date of Earliest Transaction (MM/DD/YYYY)

3/10/2017
(Street)

ATLANTA, GA 30313
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, $.25 Par Value   3/10/2017     J (1)    0   (1) A   (1) 3540000   I   By family limited partnerships   (1)
Common Stock, $.25 Par Value                  355214   D    
Common Stock, $.25 Par Value                  1152930   I   By family member's living trust  
Common Stock, $.25 Par Value                  2466558   I   By family member's marital grantor trust   (2)
Common Stock, $.24 Par Value                  3000000   I   By family trusts   (3)

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Phantom Stock Units     (4)                    (5)   (5) Common Stock, $.25 Par Value   10814.8405     10814.8405   (6) D    

Explanation of Responses:
( 1)  The reporting person and two members of his family (the "Purchasers") directly or through living trusts, purchased from a trust of which they are contingent beneficiaries, a 50% membership interest in a limited liability company that owns, indirectly through partnerships and other entities under its control, 3,540,000 shares of The Coca-Cola Company common stock. The Purchasers paid approximately $600,000 for the membership interest and, following the purchase, are the sole owners of the limited liability company. As a result of the purchase, the reporting person's pecuniary interest in shares owned indirectly through the limited liability company increased slightly, although the total number of shares owned by the limited liability company did not change. The reporting person disclaims beneficial ownership of the reported securities except to the extent of his pecuniary interest therein.
( 2)  The reporting person is one of three trustees and holds a remainder interest in the trust. The reporting person disclaims beneficial ownership of the reported securities except to the extent of his pecuniary interest therein.
( 3)  The reported securities are held in three trusts of which the reporting person is one of three trustees. The reporting person disclaims beneficial ownership of the reported securities except to the extent of his pecuniary interest therein.
( 4)  Each phantom share unit is economically equivalent to one share of Common Stock.
( 5)  The phantom share units credited under The Coca-Cola Company Directors' Plan effective January 1, 2013 (the Directors' Plan") are settled in cash the later of (i) January 15 of the year following the year in which the reporting person leaves the Board or, (ii) six months following the date on which the reporting person leaves the Board.
( 6)  This number includes phantom share units accrued under the Directors' Plan as result of crediting phantom dividends.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
WEINBERG DAVID B
THE COCA-COLA COMPANY
ONE COCA-COLA PLAZA
ATLANTA, GA 30313 		X



Signatures
David Weinberg 3/14/2017
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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