Advance Auto Parts Revs Up for Fourth Annual Mobile Tour
March 14 2017 - 08:30AM
Business Wire
Leading automotive aftermarket parts provider
teams up with Interactions Marketing to inspire, educate and
activate automotive enthusiasts
Interactions, the global leader in innovative retail solutions
and experiential marketing, and Advance Auto Parts, Inc.
(NYSE:AAP), a leading automotive aftermarket parts provider that
serves both professional installers and do-it-yourself customers,
will hit the road this month for two 2017 Mobile Tours. This year’s
Advance Auto Parts Restoration and VIP Tours are designed to engage
and educate auto enthusiasts, fans of do-it-yourself (DIY) car
repair and professional installer partners where they live and
play.
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The Restoration Tour kicked off on March 10 at Daytona Bike Week
and features a fully branded, state-of-the-art truck and trailer
hauling a 1967 Camaro RS that will be restored along the tour route
at Advance’s participating TECHNET member shops. The Restoration
Tour will deliver a highly immersive, hands-on experience for auto
enthusiasts. The VIP Tour, which kicks off in Austin, TX in April
at the MotoGP Red Bull Grand Prix of The Americas, also promises to
deliver an extraordinary experience for attendees and will feature
a custom branded truck with garage-themed components.
This is the fourth consecutive year of Mobile Tours for Advance
Auto Parts and Interactions, following the success of last year’s
tour, which made 41 stops throughout 17 states in a 9-month
timeframe. The 2017 tours focus on deeper customer engagement
through interactive and educational experiences, as well as driving
traffic to Advance stores through local events, professional
installer partnerships and VIP experiences for Speed Perks
members.
The Restoration and VIP Tours will feature parking lot events,
educational seminars and talk shops for auto enthusiasts across the
country. Event attendees will have the chance to win prizes, try
out the Speed Perks game app, and on the Restoration tour, meet
Tuxlee, the Speed Perks tour mascot and Instagram star. The tours
will feature more than 24 events in the first half of the year,
including concerts and car shows such as the Barrett-Jackson car
auction in West Palm Beach, FL and the CMA Music Festival in
Nashville, TN.
“We’re revved up for our fourth annual Mobile Tour with
Interactions and are looking forward to an exciting and memorable
experience for all of our attendees,” said Advance’s Chief
Marketing Officer, Walter Scott. “Throughout this year’s tour, we
will be engaging our DIY and professional customers in the
experience and setting Advance apart as a company that has a
passion for our customers and a passion for yes.”
“Through our partnership last year, we were able to engage with
nearly 100,000 event attendees, and we’re eager to once again team
up with Advance Auto Parts,” said Nicole LeMaire, Vice President,
Interactions. “This year’s tours give us the opportunity to involve
new markets and provide consumers with an educational and fun
experience. We look forward to supporting this initiative as
Advance Auto Parts reaches more DIYers, professional installers and
enthusiasts around the country.”
Attendees can spread the word about the event on social media by
using the hashtag #AAPRevItUp, visiting the Mobile Tours’
microsite, and by following Interactions Marketing on Facebook and
Twitter and also Advance Auto Parts on Facebook, Twitter and on
Instagram.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket
parts provider that serves both professional installer and
do-it-yourself customers. As of December 31, 2016, Advance
operated 5,062 stores and 127 WORLDPAC branches and employed 74,000
Team Members in the United States, Canada, Puerto Rico and the U.S.
Virgin Islands. The company also serves approximately 1,250
independently owned Carquest branded stores across these locations
in addition to Mexico and the Bahamas, Turks and Caicos, British
Virgin Islands and Pacific Islands. Additional information about
the Company, employment opportunities, customer services, and
on-line shopping for parts, accessories and other offerings can be
found on the Company's website at www.AdvanceAutoParts.com.
About Interactions
Founded in 1988, Interactions is the global leader in innovative
retail solutions and experiential marketing for retailers and
brands. With a workforce of more than 45,000 associates around the
world, Interactions creates and executes nearly 3 million events
every year, managing 5,500 events each day. Interactions offers
integrated sales and marketing programs that engage shoppers
in-store and outdoor, and provides insights into shopper behavior
and customer service that enable retailers and brands to make
smarter business decisions and drive significant sales increases.
The company has offices around the globe and operates in North
America, Europe, South Africa, Australia and Asia. Interactions is
a subsidiary of Daymon, the world’s leading full-service, global
retail branding and sourcing partner for retailers and
manufacturers. For more information on Interactions,
visit www.interactionsmarketing.com.
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For InteractionsEmily Roy, 212-279-3115 x232eroy@prosek.com
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