Announcing NYIAX, the World’s First Advertising Contract Exchange
March 14 2017 - 7:00AM
NYIAX aims to transform ad inventory into
standardized and durable securities
Today, the world’s first guaranteed advertising contract exchange –
NYIAX (New York Interactive Advertising Exchange) – was announced.
The new exchange will operate on Nasdaq’s world-renowned technology
and leverage the Nasdaq Financial Framework architecture. NYIAX
will be the first exchange to be deployed in the cloud and also run
on blockchain technology.
“NYIAX is a trading platform that brings Wall Street to Madison
Avenue through a Nasdaq-powered, seamless global exchange that
allows publishers and advertisers to buy, sell and re-trade premium
advertising inventory as guaranteed contracts,” said NYIAX CEO Lou
Severine. “By enabling guaranteed digital media contract trading
with efficiency, transparency and ease and providing the
proprietary matching engine and trading tools trades require, NYIAX
helps advertisers and publishers dominate the $72 billion US
digital advertising landscape they command1. Once the exchange
achieves critical mass within digital, we will begin supporting TV,
print, radio and out-of-home markets.”
NYIAX benefits media buyers by providing a transparent and
trusted market to secure and re-trade premium future advertising
inventory. Publishers benefit from the capabilities it provides to
help them increase revenue by growing sell-through, retaining
higher CPMs and reducing fees. For advertisers, the exchange
delivers a new way of discovering and purchasing inventory. Through
greater transparency and forecasting, advertisers are also able to
secure the premium inventory they need in advance.
Chief Product & Technology Officer, Richard Bush, is
currently overseeing the onboarding of a select group of premium
companies on the NYIAX platform. Once the pilot program is complete
in late 2017, NYIAX will incorporate trading use cases, benefits
and details into the training it rolls out to ensure all clients
have the tools and tips needed for proficient platform use.
“Trading, a vital part of other market sectors, has now come to
media. With the ability to trade guaranteed media contracts,
advertisers and publishers can now be efficient and rid themselves
of unnecessary costs and risks,” said Bush.
NYIAX’s exchange pushes the market forward by providing both a
common taxonomy and standard interface to accelerate market growth
and reduce fragmentation. The Nasdaq Matching Engine and other
proven exchange data models and technologies provide the foundation
on which Bush and his team created the NYIAX platform. NYIAX and
Nasdaq also co-created the other modules necessary to specifically
serve advertisers and publishers.
“We are proud to support NYIAX on its groundbreaking new
venture, and making it possible for the company to build a strong
and efficient exchange that’s a unique development in the adtech
space,” said Lars Ottersgård, Executive Vice President and Head of
Market Technology, Nasdaq. “As a global leader for exchange
technology, we can adapt our platform to accommodate a wide variety
of market rules, asset classes and new technology innovations.
NYIAX is leveraging our Nasdaq Financial Framework architecture,
which draws on cutting-edge technology, including the integration
of blockchain technology as our core ledger, as well as
cloud-enabled trading and clearing capabilities.”
NYIAX’s leadership team of adtech and fintech pioneers
includes:
- Carolina Abenante, Co-founder, President and
Vice Chairperson of NYIAX, is an accomplished leader who has held
key positions at Reed Elsevier (now RELX Group) and United Online,
Inc.
- Graham Mosley, Co-founder and Chief Strategy
Officer at NYIAX, was most recently the SVP of Business Development
at Mojiva, Inc, which was acquired by PubMatic.
- Mark Grinbaum, Co-founder and EVP of Products
and Platform at NYIAX, is a veteran of the technology industry
having held positions at ISE Inc and Dow Jones.
- Lou Severine, Chief Executive Officer of
NYIAX, has led advertising businesses for more than 20 years and
most recently was the Chief Revenue Officer of Phluid Media, SVP of
AOL Networks and Director of Business Development at
Microsoft.
- Richard Bush, Chief Product and Technology
Officer, served as former General Manager of Publisher Solutions at
IPONWEB and served in a variety of key roles including Head of
Product and Director Technology with Severine at AOL Networks.
- Will Schmahl, Chief Revenue Officer, has more
than 14 years of experience in the digital advertising space. He
spent the last nine years working as VP of Sales for AOL
Platforms.
The world-class leadership team is also supported by a prominent
group of financial services, technology and media veterans
including Thomas O’Neill, Chairman of NYIAX and former Nasdaq board
member, and Mediaocean CEO and Founder, and Board Member of NYIAX,
Bill Wise.
“The platform immediately delivers clients upfront media buying
and re-sell capabilities. As a new secondary market, a new
potential revenue stream is one of the main reasons we are seeing
so much interest in our pilot program,” said Severine. “What NYIAX
is doing will change everything. Once the rest of the market is
exposed, advertising as we knew it for the past twenty years will
be ancient history.”
For more information about NYIAX, please visit:
https://nyiax.com/
1 eMarketer, US Digital Ad Spending to Surpass TV this Year
(Sept.13, 2016)
About NYIAX
NYIAX (New York Interactive Advertising Exchange) is the world’s
first advertising contract exchange. Powered by Nasdaq technology,
the blockchain-enabled platform combines financial matching engine
and trading concepts with advertising technology to enable
publishers and advertisers to buy, sell and re-trade future premium
advertising inventory as guaranteed contracts. Led by a team of
distinguished advertising and financial technology executives, the
exchange provides media buyers with a transparent and trusted way
to secure and re-trade premium future advertising inventory, while
enabling publishers to increase revenue by improving sell-through,
retain higher CPMs, and reduce fees. NYIAX is headquartered in New
York City.
About Nasdaq
Nasdaq (Nasdaq:NDAQ) is a leading provider of trading, clearing,
exchange technology, listing, information and public company
services across six continents. Through its diverse portfolio of
solutions, Nasdaq enables clients to plan, optimize and execute
their business vision with confidence, using proven technologies
that provide transparency and insight for navigating today's global
capital markets. As the creator of the world's first
electronic stock market, its technology powers more than 85
marketplaces in 50 countries, and 1 in 10 of the world's securities
transactions. Nasdaq is home to approximately 3,800 listed
companies with a market value of $10.1 trillion and nearly 18,000
corporate clients. To learn more, visit: business.nasdaq.com.
NDAQG
Media Contact:
NYIAX
Shelley Petri
Shelley@blastpr.com
Blast PR for NYIAX
Mobile: 678-977-0899
Nasdaq
Ryan Wells
ryan.wells@nasdaq.com
Direct: +44 (0) 20 3753 2231
Mobile: +44 (0) 7809 596 390
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