Long Island Iced Tea Corp. Announces New Product Line
March 14 2017 - 09:00AM
Marketwired
"Lemonade and a Splash of Tea"
HICKSVILLE, NY-(Marketwired - Mar 14, 2017) - Long Island Iced
Tea Corp. (NASDAQ: LTEA) (the "Company"), a growth-oriented company
focused on the ready-to-drink ("RTD") tea segment in the beverage
industry, today announced the launch of The Original Long Island
Brand™ Lemonade. Infused with a splash of tea and made with 100%
raw cane sugar and non-GMO ingredients for a crisp, refreshing and
natural taste, this premium lemonade is highly differentiated from
other lemonade beverages in the US market.Philip Thomas, Chief
Executive Officer of the Company, stated, "Beyond creating a
delicious and refreshing lemonade, we made sure that the
"better-for-you" attributes that are prominent within our iced tea
range were incorporated into our new lemonade brand.""This exciting
new lemonade is available in nine real-fruit flavors, including
Traditional, Lime, Peach, Watermelon, Mango, Strawberry, Kiwi
Strawberry, Cherry and Wildberries, and incorporates a subtle
splash of tea essence. We feel the Company is bringing a true point
of difference to the conventional lemonade brands on the market
today," Mr. Thomas added.The addition of the lemonade brand to the
Company's portfolio comes after the recent acquisition of Alo
Juice®. This further establishes the Company as a key player within
the "better-for-you" beverage category.Mr. Thomas commented, "Long
Island Iced Tea® products are moving successfully in stores and we
saw the opportunity to leverage our brand and positioning to
capitalize on a different product offering. One that we believe
would excite current customers and attract new consumers to our
brand." According to IBISWorld, lemonade comprises 8.2% of the
$12.0 billion juice market in 20161. Lemonade sales totaled 451
million liters in 20152.The Original Long Island Brand™ Lemonade
range consists of 9 real-fruit flavors, available in both single
18oz bottles and 12-packs. The product is a natural complement to
the Company's Long Island Iced Tea®, which comprises 12 different
iced tea flavors available in single 18oz bottles, gallons and
12-packs. About Long Island Iced Tea Corp. Headquartered in Long
Island, New York, Long Island Iced Tea Corp. operates in the
ready-to-drink segment of the beverage industry. The Company has
developed non-alcoholic, premium iced tea and lemonade bottled
beverages made with quality ingredients that are offered at an
affordable price. The Company is currently organized around its
flagship brand Long Island Iced Tea®, a premium, ready-to-drink
iced tea sold primarily on the East Coast of the United States
through a network of regional chains and distributors. The
Company's website is www.longislandicedtea.com.Forward Looking
Statements This press release includes statements of the Company's
expectations, intentions, plans and beliefs that constitute
"forward looking statements" within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 and are intended to come within the safe
harbor protection provided by those sections. These statements,
which involve risks and uncertainties, relate to the discussion of
the Company's business strategies and its expectations concerning
future operations, margins, sales, new products and brands,
potential joint ventures, potential acquisitions, expenses,
profitability, liquidity and capital resources and to analyses and
other information that are based on forecasts of future results and
estimates of amounts not yet determinable. These statements include
any statement that does not directly relate to a historical or
current fact. You can also identify these and other forward-looking
statements by the use of such words as "may," "will," "should,"
"expects," "intends," "plans," "anticipates," "believes," "thinks,"
"estimates," "seeks," "predicts," "could," "projects," "potential"
and other similar terms and phrases, including references to
assumptions. These forward looking statements are made based on
expectations and beliefs concerning future events affecting the
Company and are subject to uncertainties, risks and factors
relating to its operations and business environments, all of which
are difficult to predict and many of which are beyond its control,
that could cause its actual results to differ materially from those
matters expressed or implied by these forward looking statements.
These risks include its history of losses and expectation of
further losses, its ability to expand its operations in both new
and existing markets, its ability to develop or acquire new brands
and products, its relationships with distributors, the success of
its marketing activities, the effect of competition in its industry
and economic and political conditions generally, including the
current economic environment and markets. More information about
these and other factors are described in the reports the Company
files with the Securities and Exchange Commission, including but
not limited to the discussions contained under the caption "Risk
Factors." When considering these forward looking statements, you
should keep in mind the cautionary statements in this press release
and the reports the Company files with the Securities and Exchange
Commission. New risks and uncertainties arise from time to time,
and the Company cannot predict those events or how they may affect
it. The Company assumes no obligation to update any forward looking
statements after the date of this press release as a result of new
information, future events or developments, except as required by
the federal securities laws.1 IBISWorld Industry Report 31211c,
"Juice Production in the US", January 2017.
2 Statista, "Sales of
lemonade in the United States in 2004 and 2015 (in million
liters)".Contact InformationContacts:
For Investors
Phil
Thomas
Long Island Iced Tea
Corp.
1-855-542-2832
info@longislandteas.com