Twentieth Century Fox and AMD Partner on “Alien: Covenant” and Launch “Meet Walter” Campaign
March 10 2017 - 9:00AM
Business Wire
Twentieth Century Fox’s (FOX) much anticipated, action-thriller,
“Alien: Covenant,” hitting theaters May 19th, marks visionary
director Ridley Scott’s return to the universe he
created. Continuing to enthrall fans, FOX has tapped
Advanced Micro Devices (AMD) to be the official CPU/GPU
partner for “Alien: Covenant” and today will release its
branded short, “Meet Walter” that stars Michael Fassbender as his
character Walter. As the centerpiece of the #MeetWalter campaign,
this short introduces Walter, the latest synthetic android with
intelligence powered by AMD (NASDAQ: AMD),
RyzenTM and RadeonTM processors, and manufactured by the
film’s fictional corporation Weyland-Yutani.
The short, conceived by Ridley Scott and 3AM, produced by
RSA Films with technology partner AMD and directed by Luke
Scott, showcases Walter as the world’s most advanced synthetic
companion, created to serve and designed to help achieve a better
human experience with intelligence. As part of the campaign, a
limited-edition poster debuts online and at SXSW, plus a Twitter
activation allows users to tweet #MeetWalter to receive a
personalized video autoreply from Walter.
“Partnering with AMD, one of the world’s leading technology
companies, for our film’s ‘Meet Walter’ campaign aligned perfectly
with our vision of the incredible potential of AI that Michael so
wonderfully brings to life through Alien:
Covenant’s Walter,” said Ridley Scott. “In AMD we have a
partner at the forefront of developing and implementing
artificially intelligent technologies, showcasing where the future
of AI may well be heading. Bringing AMD into our longstanding
collaboration with 20th Century Fox on
the Alien films is inspiring and exciting.”
“AMD is at the forefront of advancements in AI, machine learning
and at developing technologies which are used every day,” said
Zachary Eller, Senior Vice-President, Marketing Partnerships.
“Given their amelioration in these technologies, we knew this was
the perfect partnership for our film.”
“Once we saw the great connection between ‘Alien: Covenant’, the
‘Meet Walter’ short and AMD processor technologies, including AMD
SenseMI technologies in our new Ryzen processors, and our Radeon
Instinct accelerators, this technology collaboration with Twentieth
Century Fox and Luke Scott was one we couldn’t resist,” said Jim
Anderson, SVP & GM Computing & Graphics Business Group.
“Alien: Covenant” follows the crew of a colony ship bound for a
remote planet on the far side of the galaxy that discovers what
they think is an uncharted paradise, but is actually a dark,
dangerous world. When they uncover a threat beyond their
imagination, they must attempt a harrowing escape. The ensemble
cast includes Michael Fassbender (The “X-Men” Franchise), Katherine
Waterston (“Fantastic Beasts and Where to Find Them”), Billy Crudup
(“Almost Famous”) and Danny McBride (“The Angry Birds Movie”). In
addition to directing, Ridley Scott serves as producer along with
Mark Huffman, Michael Schaefer, David Giler and Walter Hill. The
screenplay is by John Logan and Dante Harper from a story by Jack
Paglen and Michael Green.
CLICK HERE for the Alien: Covenant – Meet Walter piece
About 20th Century
Fox
One of the world’s largest producers and distributors of motion
pictures, 20th Century Fox produces, acquires and distributes
motion pictures throughout the world. These motion pictures are
produced or acquired by the following units of 20th Century
Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight
Pictures, Fox International Productions, and Twentieth Century Fox
Animation.
About AMD
For more than 45 years AMD has driven innovation in
high-performance computing, graphics and visualization technologies
― the building blocks for gaming, immersive platforms, and the
datacenter. Hundreds of millions of consumers, leading Fortune 500
businesses and cutting-edge scientific research facilities around
the world rely on AMD technology daily to improve how they live,
work and play. AMD employees around the world are focused on
building great products that push the boundaries of what is
possible. For more information about how AMD is enabling today and
inspiring tomorrow, visit the AMD (NASDAQ:
AMD) website, blog,
and Facebook and Twitter pages.
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version on businesswire.com: http://www.businesswire.com/news/home/20170310005368/en/
Twentieth Century Fox:Nathan
Marcy310-369-2312Nathan.Marcy@fox.comorAMD:Vijay
Lalwani646-893-4561vijay@48communications.com
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