NEW YORK and DAYTONA BEACH, Fla., March 8, 2017 /PRNewswire/ -- NASCAR and SiriusXM
today announced a six-year renewal to extend their broadcasting and
marketing agreement through 2022. SiriusXM will continue to deliver
24/7 racing content to millions of listeners across North America, including live broadcasts of
every race, plus daily NASCAR talk and interviews with voices
across the industry through its exclusive SiriusXM NASCAR Radio
channel. NASCAR content is available to SiriusXM subscribers in
their car, at home or on the go on satellite radios, on the
SiriusXM app and online at SiriusXM.com.
SiriusXM and NASCAR's agreement extension marks another
important milestone in the history of collaboration between the two
organizations, as 2017 is NASCAR's 16th season on
satellite radio and listeners will have uninterrupted access to the
sport for more than two decades. SiriusXM will also retain
exclusive category rights to utilize NASCAR branding and trademarks
for advertising and promotion.
"We have more than a successful decade of partnership already
under our belts with SiriusXM and look forward to continuing our
relationship over the next six years," said Steve Herbst, senior vice president,
broadcasting and production at NASCAR. "SiriusXM provides robust
coverage of both our live events and breaking news, acting as a
trusted resource for our sport and helping NASCAR content to reach
new, diverse audiences nationwide."
"For the last 15 years we've proudly delivered the excitement of
NASCAR to fans nationwide, providing them with a level of coverage
unmatched by anyone in audio entertainment, and we are very pleased
to continue our relationship for years to come," said Steve Cohen, SiriusXM's SVP of Sports
Programming. "NASCAR has always had one of the most loyal fan
bases in sports, and it continues to innovate to constantly improve
the racing on the track. SiriusXM NASCAR Radio will continue to
give fans, no matter where they are in the country, a terrific
platform to follow and discuss the new format put in place this
season, and stay connected with their favorite drivers as they vie
for the championship."
The Monster Energy NASCAR Cup Series returns to the track this
weekend with the Kobalt 400 at Las Vegas Motor Speedway, live
March 12 at 3:30 p.m. ET on SiriusXM NASCAR Radio, channel
90.
SiriusXM NASCAR Radio airs 24 hours a day, 365 days a year and
delivers in-depth racing coverage and inside access to NASCAR news,
including live broadcasts of every Monster Energy NASCAR Cup
Series™, NASCAR XFINITY Series™ and NASCAR Camping World Truck
Series™ event. Fans can call in to the channel to share their
opinions and be a part of the daily discussion, and can also access
SiriusXM NASCAR Radio programming when they want it on SiriusXM On
Demand. The channel's roster of expert hosts features current
and former drivers, crew chiefs, crew members and a host of NASCAR
insiders. For more info on SiriusXM NASCAR Radio's
programming and personalities go to www.SiriusXM.com/NASCAR.
About NASCAR
The National Association for Stock Car
Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1
form of motorsports in the United
States. NASCAR consists of three national series (Monster
Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR
Camping World Truck Series™), four regional series, one local
grassroots series and three international series. The International
Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech
SportsCar Championship™, the premier U.S. sports car series. Based
in Daytona Beach, Fla., with
offices in eight cities across North
America, NASCAR sanctions more than 1,200 races in more than
30 U.S. states, Canada,
Mexico and Europe. For more information
visit http://www.NASCAR.com and http://www.IMSA.com, and
follow NASCAR on Facebook, Twitter, Instagram, and
Snapchat ('NASCAR').
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest
radio company measured by revenue and has approximately 31.3
million subscribers. SiriusXM creates and offers commercial-free
music; premier sports talk and live events; comedy; news; exclusive
talk and entertainment, and a wide-range of Latin music, sports and
talk programming. SiriusXM is available in vehicles from every
major car company and on smartphones and other connected devices as
well as online at siriusxm.com. SiriusXM radios and accessories are
available from retailers nationwide and online at SiriusXM.
SiriusXM also provides premium traffic, weather, data and
information services for subscribers through SiriusXM Traffic™,
SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers
weather, data and information services to aircraft and boats
through SiriusXM Aviation™ and SiriusXM Marine™. In addition,
SiriusXM Music for Business provides commercial-free music to a
variety of businesses. SiriusXM holds a minority interest in
SiriusXM Canada which has approximately 2.8 million subscribers.
SiriusXM is also a leading provider of connected vehicles services,
giving customers access to a suite of safety, security, and
convenience services including automatic crash notification, stolen
vehicle recovery assistance, enhanced roadside assistance and
turn-by-turn navigation.
To download SiriusXM logos and artwork, visit
http://www.siriusxm.com/LogosAndPhotos.
This communication contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. Such statements include, but are not limited to,
statements about future financial and operating results, our plans,
objectives, expectations and intentions with respect to future
operations, products and services; and other statements identified
by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend,"
"plan," "projection," "outlook" or words of similar meaning. Such
forward-looking statements are based upon the current beliefs and
expectations of our management and are inherently subject to
significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally
beyond our control. Actual results and the timing of events may
differ materially from the results anticipated in these
forward-looking statements.
The following factors, among others, could cause actual
results and the timing of events to differ materially from the
anticipated results or other expectations expressed in the
forward-looking statements: our substantial competition, which is
likely to increase over time; our ability to attract and retain
subscribers, which is uncertain; interference to our service from
wireless operations; consumer protection laws and their
enforcement; unfavorable outcomes of pending or future litigation;
the market for music rights, which is changing and subject to
uncertainties; our dependence upon the auto industry; general
economic conditions; the security of the personal information about
our customers; existing or future government laws and regulations
could harm our business; failure of our satellites would
significantly damage our business; the interruption or failure of
our information technology and communications systems; our failure
to realize benefits of acquisitions or other strategic initiatives;
rapid technological and industry changes; failure of third parties
to perform; our failure to comply with FCC requirements;
modifications to our business plan; our indebtedness; our principal
stockholder has significant influence over our affairs and over
actions requiring stockholder approval and its interests may differ
from interests of other holders of our common stock; impairment of
our business by third-party intellectual property rights; and
changes to our dividend policies which could occur at any time.
Additional factors that could cause our results to differ
materially from those described in the forward-looking statements
can be found in our Annual Report on Form 10-K for the year ended
December 31, 2016, which is filed
with the Securities and Exchange Commission (the "SEC") and
available at the SEC's Internet site
(http://www.sec.gov). The information set forth
herein speaks only as of the date hereof, and we disclaim any
intention or obligation to update any forward looking statements as
a result of developments occurring after the date of this
communication.
Source: SiriusXM
Contact:
Chelcee
Coffman
NASCAR Integrated Marketing
Communications
704.348.9773
ccoffman@nascar.com
Andrew
FitzPatrick
SiriusXM
212.901.6693
Andrew.FitzPatrick@SiriusXM.com
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SOURCE Sirius XM Holdings Inc.