Dean Factor, Founder and Creator of Smashbox Cosmetics, to Bring STROKE of BEAUTY to Evine
March 07 2017 - 8:03AM
Dean Factor and renowned makeup artist and
painter Holly Mordini aim to inspire women on March 10 with their
line of innovative color products
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video
commerce company (evine.com), today announced the March 10 premiere
of STROKE of BEAUTY, an innovative makeup line from Dean Factor,
founder and creator of Smashbox Cosmetics, and renowned makeup
artist and painter, Holly Mordini. Offering a unique point of
difference from other color lines, STROKE of BEAUTY reflects an
artist’s perspective by marrying the techniques applied to painting
with the makeup artistry skills Mordini developed throughout her
20+ year career.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/507855d7-ea3e-4df5-a626-04a0f2bb1825
“Evine is committed to delivering great products, building
brands and telling those brands’ stories. STROKE of BEAUTY is
exciting because it has such a great story to tell,” said Bob
Rosenblatt, Chief Executive Officer of Evine. “In addition to the
unique product offering, we have an exceptional guest – Holly
Mordini – who will inspire customers with her artistic approach to
makeup.”
An award-winning makeup artist and gifted painter, Mordini has
worked in the beauty industry for more than two decades. Discovered
in 1997 by Dean Factor, the co-founder of Smashbox Cosmetics and
great-grandson of Max Factor (a.k.a. “The Father of Makeup”),
Mordini and Factor have worked closely ever since. In 2015, Mordini
and Factor combined their industry knowledge and talent to develop
STROKE of BEAUTY.
“This brand is as much about the product as it is about the
application. That’s what makes STROKE of BEAUTY so perfect for
television,” said Factor. “What sets Evine apart from other video
commerce platforms is their ability to dedicate the airtime and
resources to not only nurture and grow brands, but also tell
brands’ stories in new and engaging ways.”
“I’m so excited for the opportunity to share my artist’s point
of view on product formulations, application and technique when I
come to Evine,” said Mordini, who in addition to being an
award-winning makeup artist, holds a bachelor’s degree in fine and
studio arts. “I know that I can help women approach beauty
differently and show them just how easy it can be for STROKE of
BEAUTY to make a difference in how their makeup can look. It’s
going to be so much fun to show viewers all the exciting ways to
update their beauty routines!”
Premiering Friday, March 10 at noon and 7pm ET, STROKE of BEAUTY
will debut during Evine’s 24-hour “Beauty Day” event. The
collection, which aims to put a new twist on time-honored makeup
classics, will offer a number of exclusive configurations and
innovative products.
Viewers are invited to watch via cable and satellite, mobile
apps and live streaming online at www.evine.com. Evine airs on
DIRECTV channels 73 and 316, DISH Network channels 134
and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart
TVs, YouTube and on the nation's top cable providers.
Find Evine in your area: bit.ly/1CNa450.
For more information on STROKE of BEAUTY, visit
www.evine.com/STROKEofBEAUTY. For more information on Evine,
visit www.evine.com.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform video commerce company that offers
a compelling mix of proprietary and name brands directly to
consumers in an engaging and informative shopping experience via
television, online and mobile. Evine reaches approximately 87
million cable and satellite television homes 24 hours a day with
entertaining content in a comprehensive digital shopping
experience.
CONTACTS
Media
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043
Investors
Michael Porter
Evine
mporter@evine.com
(952) 943-6517
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