Advance Auto Parts Announces Multi-Year Partnership with the Mexican National Team
March 02 2017 - 12:47PM
Business Wire
Leading automotive aftermarket parts provider
aligns with El Tricolor
Advance Auto Parts, Inc. (NYSE: AAP) and the Federación Mexicana
de Fútbol (FMF), the national governing body for the sport of
soccer in Mexico, today announced a multi-year partnership,
designating Advance Auto Parts as the Official Automobile
Aftermarket Parts Partner of the Mexican National Team’s annual
U.S. tour, now in its 15th year.
Advance Auto Parts, Inc. is a leading automotive aftermarket
parts provider that serves both professional installer and
do-it-yourself customers. The company operates more than 5,100
stores across the U.S., Canada, Puerto Rico and the Virgin
Islands.
“We are pleased to be the official automobile aftermarket parts
partner of the Mexican National Team’s annual U.S. tour,” said
Advance’s chief marketing officer Walter Scott. “Professional
soccer fans are passionate about their sport and the Mexican
National Team has a tremendous fan base. This sponsorship provides
a great opportunity to connect the love that our customers and team
members have for soccer and their cars.”
Advance Auto Parts will receive exclusive onsite promotional
rights at all Mexican National Team games played in the United
States.
Advance and the Mexican National Team are announcing their
partnership in conjunction with Advance launching their
unprecedented Tax Madness Savings Event. The event runs through
March 13 and offers great in-store and online savings opportunities
for customers; visit www.AdvanceAutoParts.com for more details.
Mexico will have a busy summer as it defends its CONCACAF Gold
Cup Title and it seeks international glory in the FIFA
Confederations Cup in Russia.
The Tour will visit five cities across the United States in 2017
and will be broadcast nationally on the Univision and FOX Sports
family of networks and Fútbol de Primera Radio Network.
In its 15th edition, the annual Mexican National Team U.S. Tour
matches have become one of the most popular events in the sport,
with an average of more than 50,000 fans per game. With millions of
already established fans in the U.S., the Mexican National Team has
been able to use the U.S. Tour matches not only as a way to prepare
for important competitions like the FIFA World Cup and the Gold
Cup, but also to continue to fuel the growth of the national team’s
popularity across North America.
Soccer United Marketing, Major League Soccer’s commercial arm
and partner of the Mexican National Team’s U.S. Tour for more than
a decade, facilitated the agreement.
“We’d like to welcome Advance Auto Parts to the North American
soccer family,” said Kathy Carter, President of Soccer United
Marketing. “The Mexican National Team is known to have an extremely
passionate and loyal fan base and this year will be no exception
with focus on FIFA World Cup Qualifying, CONCACAF Gold Cup and the
Confederations Cup. It will be a busy year and a perfect time for
Advance Auto Parts to partner with the Team.”
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket
parts provider that serves both professional installer and
do-it-yourself customers. As of December 31, 2016, Advance
operated 5,062 stores and 127 Worldpac branches and employed 74,000
Team Members in the United States, Canada, Puerto Rico and the U.S.
Virgin Islands. The company also serves approximately 1,250
independently owned Carquest branded stores across these locations
in addition to Mexico and the Bahamas, Turks and Caicos, British
Virgin Islands and Pacific Islands. Additional information about
the Company, employment opportunities, customer services, and
on-line shopping for parts, accessories and other offerings can be
found on the Company's website at www.AdvanceAutoParts.com.
About Soccer United Marketing
Over the past 15 years, Soccer United Marketing (SUM), the
commercial arm of Major League Soccer, has become the preeminent
commercial soccer enterprise in North America, overseeing the
commercialization, marketing, promotion and operational execution
of the region’s most successful soccer entities. Currently, SUM
holds the exclusive rights to Major League Soccer, the United
States Soccer Federation, the Mexican National Team (for the United
States market), and CONCACAF Properties (Gold Cup™ and CONCACAF
Champions League). In addition, SUM held the promotional and
commercial rights to the highly successful 2016 Copa America
Centenario.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170302006111/en/
Advance Auto Parts, Inc.Laurie Stacy,
540-561-1206laurie.stacy@advanceautoparts.com
Advance Auto Parts (NYSE:AAP)
Historical Stock Chart
From Mar 2024 to Apr 2024
Advance Auto Parts (NYSE:AAP)
Historical Stock Chart
From Apr 2023 to Apr 2024