YuMe Collaborates with Nielsen as First Programmatic Platform to Bring to Market Campaign-Level Audience Measurement for Conn...
March 01 2017 - 05:00AM
Business Wire
Brands Can Leverage New CTV Audience Insights
to Improve Campaigns Across Screens
YuMe, Inc. (NYSE:YUME), a proven partner for video advertising
leadership and innovation, today announced that it is working with
Nielsen to bring to market the first programmatic platform-based
campaign-based audience composition measurement offering for
Connected TV (CTV) campaigns. This unique offering allows YuMe to
provide clients with campaign-level audience measurement data
across its vast network of app publishers within the CTV
marketplace, including TVs that are connected to the Internet via
OTT devices, Blu-ray players, streaming boxes or sticks (like Roku
and Apple TV), and gaming consoles, or have built-in internet
capabilities (i.e., a Smart TV).
“At the Dentsu Aegis Network, our goal is to implement buys
using consumer insights combined with the latest tools to meet our
clients’ brand goals,” said Michael Law, EVP, Managing Director,
Video Investments at Dentsu Aegis Network. “We look forward to
continuing our partnership with YuMe to obtain more insightful CTV
audience data to further improve our video campaigns across mobile,
linear TV, CTV and desktop.”
According to a recent eMarketer report, connected TV users are
estimated to reach 202.1 million by 2020, and represent 60.4% of
the US population, up from 56.1% in 2016.
“As the CTV market continues to grow and become a focal point in
cross-screen strategies, marketers need a solution that allows them
to compare audiences across all screens - and optimize their
campaigns based on this crucial data,” said Michael Hudes, Chief
Revenue Officer, YuMe. “Our relationship with Nielsen allows us to
not only deepen the level of audience reporting we provide on CTV
campaigns, but also align these insights across a brand’s mobile,
linear TV and desktop initiatives.”
Brands that run CTV campaigns with YuMe may be eligible for
audience composition reporting that offers demographic breakouts
based on Nielsen’s audience data.
“Audience measurement is paramount to effective media
strategies, and we’re excited to be working with YuMe to bring
connected television campaign level audience measurement into the
programmatic space,” said Thomas Eaton, Senior Vice President
Digital Platform Client Solutions, Nielsen.
“Rising CTV device ownership is one of the video ad industry’s
biggest remaining measurement challenges,” said Amy Bickers,
VP/Director, Eicoff. “We look forward to leveraging the insights to
make smarter CTV and cross-screen campaign investment
decisions.”
YuMe’s new custom audience composition campaign measurement
offering is available now.
About YuMe
YuMe, Inc. (NYSE:YUME) is a leading provider of global audience
technologies, curating relationships between brand advertisers and
consumers of premium video content across a growing range of
connected devices. Combining data-driven technologies with deep
insight into audience behavior, YuMe offers brand advertisers
end-to-end marketing software that establishes greater brand
resonance with engaged consumers. It is the evolution of brand
advertising for an ever-expanding video ecosystem. YuMe is
headquartered in Redwood City, California, with worldwide offices.
For more information, visit YuMe.com/pr, follow @YuMeVideo and like
YuMe on Facebook.
Forward-Looking Statement
This press release contains forward-looking statements,
including those in management quotations. In some cases, you can
identify forward-looking statements by the words "may," "will,"
"expect," "intend," "plan," "objective," "anticipate," "believe,"
"estimate," "predict," "project," "potential," "continue" and
"ongoing," or the negative of these terms, or other comparable
terminology intended to identify statements about the future. All
statements other than statements of historical fact are statements
that could be forward-looking statements, including, but not
limited to, statements about the need for audience measurement, the
impact and value of developing strategies to effectively measure
audiences, product offerings, strategic partnerships, and the
benefits derived therefrom, growth strategies; market trends; and
quotations from management. These forward-looking statements are
subject to risks and uncertainties, assumptions and other factors
that could cause actual results and the timing of events to differ
materially from future results that are expressed or implied in the
forward-looking statements. Factors that could cause or contribute
to such differences include YuMe's history of net losses and
limited operating history, which make it difficult to evaluate
prospects, YuMe's fluctuating quarterly results of operations, and
dependence on a limited number of customers in a highly competitive
industry. These and other risk factors are discussed under "Risk
Factors" in YuMe's Quarterly Report on Form 10-Q for the quarter
ended September 30, 2016 that has been filed with the U.S.
Securities and Exchange Commission (the “SEC”), and in our future
filings and reports with the SEC. The forward-looking statements in
this press release are based on information available to YuMe as of
the date hereof, and we assume no obligation to update any
forward-looking statements.
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version on businesswire.com: http://www.businesswire.com/news/home/20170301005397/en/
Seismic for YuMe, Inc.Melissa Laverty,
540-272-6465melissa@teamseismic.com
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