BARCELONA, Spain, February 27, 2017 /PRNewswire/ --
- Majority of Millennials Reporting Digital Eye Fatigue Symptoms;
Eye Tiredness and Dryness Affecting Millions as Digital Device Use
Skyrockets
- New CooperVision® Biofinity Energys™
Contact Lens Acclaimed by Optometrists and Patients; Combines
Breakthrough Optical Properties and Advanced Moisture-Retaining
Polymer Material
- Now Available Across the United States and a Range of European
Markets
As nearly 100,000 mobile industry leaders descend on
Barcelona for MWC 2017, gazing at
display screens of all shapes and sizes for days on end, there's
new hope that the associated eye tiredness and dryness that's
considered
'normal'[4],[6],[7]
may be a thing of the past. CooperVision's first contact lens
specifically created for digital lifestyles - Biofinity
Energys™ - is making its debut at the Showstoppers' MWC
pre-event.
(Photo:
http://mma.prnewswire.com/media/472439/Biofinity_Energy.jpg
)
These pioneering contact lenses are engineered from the ground
up, combining breakthrough optical properties with an advanced
moisture-retaining polymer material. More than 7,000 optometry
practices across North America and
over 2,000 in Europe are now
prescribing the lenses.
Seven in ten adults experience discomfort that comes with long
hours of digital device use[1],
and it is most commonly felt after two or more hours in front of a
digital screen, characterised by tiredness, dryness, and redness.
More than a third of Millennials spend nine or more hours each day
on digital devices[1]. Not
surprisingly, 68 percent[1] to 88
percent[2] of Millennials report
eye tiredness and dryness symptoms. Extended exposure to bright
light, screen glare and longer periods of device use can contribute
to the issue, which is becoming known as digital eye fatigue.
Biofinity Energys™ contact lenses are designed for
all-day wear, helping people's eyes better adapt so they can
seamlessly and continuously shift focus between digital devices and
offline activities. After one week of wear, eight out of ten
digital device users agreed that Biofinity Energys™
lenses made their eyes feel less
tired.[3]
- Aquaform® Technology, which attracts and binds water
throughout the lens material to retain moisture even during times
of reduced blinking, which is common with device use. This helps
with eye dryness and provides the hydration, breathability and
softness that healthy eyes deserve.
The lenses also incorporate a smooth, naturally wettable surface
design with a special rounded edge. This reduces interaction
between the lens and the inside of the eyelids, improving
long-lasting wearing comfort.
"This lens offers superior comfort and fit. I have no strain or
fatigue throughout the work day," noted Cameron Carlsted of Santa Monica, Calif., an early adopter of
Biofinity Energys™. "At the end of the day my eyes still
feel fresh."
Dr. Bruce Lucas, a
fourth-generation optometrist who practices in Woodland Hills, Calif. was among the first to
begin fitting the lens.
"Nearly everyone who comes into my office is using digital
devices throughout the day, and I've been seeing more tiredness and
dryness as device use skyrockets. In my opinion, the Biofinity
Energys™ lens is the most advanced on the market, thanks
to CooperVision having the foresight and R&D muscle to take on
this challenge. I've been prescribing Biofinity Energys™
to all of my eligible contact wearers - its performance is nothing
short of remarkable, and is definitely a game changer."
"There's no reason for eye tiredness and dryness to continue to
be accepted as normal for the millions of contact lens wearers who
are looking at screens throughout the day," said Rob Healey, Head of Brand, Europe, for CooperVision.
"As a contact lens specifically designed for millions of digital
device users, Biofinity Energys™ paves the way for
meeting their demanding needs in a wholly new manner. Our research
and development team broke new ground, discovering a way to address
both optical and comfort aspects in a contact lens created to be
worn throughout the day."
Biofinity Energys™ lenses are designed to be replaced
monthly and require similar care and handling as other soft contact
lenses. Consumers should consult with their eye care professional
before wearing this or any other lens.
For more information, please visit
http://www.FightEyeFatigue.com and
http://www.CooperVision.com
About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO),
is one of the world's leading manufacturers of soft contact lenses.
The Company produces a full array of monthly, two-week and daily
disposable contact lenses, all featuring advanced materials and
optics. CooperVision has a strong heritage of solving the toughest
vision challenges such as astigmatism and presbyopia; and offers
the most complete collection of spherical, toric and multifocal
products available. Through a combination of innovative products
and focused practitioner support, the company brings a refreshing
perspective to the marketplace, creating real advantages for
customers and wearers. For more information, visit
http://www.coopervision.com.
About The Cooper Companies
The Cooper Companies, Inc. ("Cooper") is a global medical device
company publicly traded on the NYSE (NYSE:COO). Cooper is dedicated
to being A Quality of Life Company™ with a focus on delivering
shareholder value. Cooper operates through two business units,
CooperVision and CooperSurgical. CooperVision brings a refreshing
perspective on vision care with a commitment to developing a wide
range of high-quality products for contact lens wearers and
providing focused practitioner support. CooperSurgical is committed
to advancing the health of families with its diversified portfolio
of products and services focusing on women's health, fertility and
diagnostics. Headquartered in Pleasanton,
CA, Cooper has more than 10,000 employees with products sold
in over 100 countries. For more information, please visit
http://www.coopercos.com
1 - After two weeks and after one month of wear. Data on
file.
2 - The Vision Council. Eyes Overexposed: The Digital Device
Dilemma - 2016 Digital Eye Strain Report.
3 - The Vision Council. Hindsight is 20/20: Protecting Your Eyes
from Digital Devices - 2015 Digital Eye Strain Report.
4 - "Doctor, My Eyes… Are Tired!" Review of Optometry,
May 15, 2016.
5 - The Vision Council. DigitEYEzed: The Daily Impact of Digital
Screens on the Eye Health of Americans - 2014 Digital Eye Strain
Report.
6 - YouGov European Eye Fatigue Study, April 2016.
http://www.coopervision.com
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