Key Messages:
Lexar, a leading global brand of flash memory products, today
announced the new 256GB capacity Lexar® Professional 1000x
microSDXC™ UHS-II (U3) memory card. Designed for sports camcorders,
tablets, and smartphones, the Professional 1000x microSDXC UHS-II
card has read transfer speeds up to 150MB per second and write
speeds up to 90MB/s. The 256GB capacity card is also verified to be
compatible with GoPro® cameras. Having completed the ‘Works with
GoPro’ verification process, the Lexar Professional 1000x microSD
cards completed a rigorous testing process, and are capable of
achieving optimal performance and compatibility with GoPro
products.
“GoPro customers generate a lot of content and crave a seamless
recording and playback experience,” said Adam Silver, senior
director of accessories and developer solutions at GoPro. “Lexar's
new high-capacity card, the 256GB Professional 1000x microSDXC, has
been verified by the Works with GoPro program by demonstrating
great performance and we are glad to welcome it into the
program."
The new 256GB card offers the speed and capacity needed for all
adventure seekers and adrenaline junkies to capture, transfer, and
share more content on the go. With UHS Speed Class 3 (U3), this
card is ideal for high-speed capture of extended lengths of 4K, 3D,
and 1080p full-HD video. Capable of recording up to 9 hours of 4K
video2, this card is also perfect for shooting action with an
aerial camera, since they require multiple memory cards for
extended use. The new card comes with a microSD™ UHS-II USB 3.0
reader to dramatically accelerate workflow with high-speed file
transfer up to 150MB/s3, getting content innovators back to
capturing the action faster.
The Lexar Professional 1000x microSD cards also make it easy for
tablet and smartphone users to quickly and easily download or save
media files. With the new 256GB capacity card, users can store more
than 36 hours of HD video, 67600 photos or 58100 songs.2
“I use microSD cards in my drones, and the Lexar 256GB
Professional 1000x microSD card will enable me to capture large
amounts of imagery and high definition video without having to
change cards on location. That’s huge!” said Chris McLennan, Lexar
Elite and professional travel, wildlife, adventure, and aerial
photographer. “I also use Lexar microSD cards in my Android phone
as storage for photo and video content. It’s great to be able to
show clients previews of workflow and images I’ve captured without
having to carry my laptop everywhere.”
For versatility, the Lexar Professional 1000x microSD UHS-II
cards are backwards compatible with UHS-I devices. All Professional
line memory cards include a lifetime copy of downloadable Image
Rescue® software to recover most photo and select video files, even
if they’ve been erased or the card has been corrupted.4 The cards
are backed by expert technical support and come with a limited
lifetime warranty. The USB 3.0 reader is backed by a one year
limited warranty. The new card capacity will be available in Q1 of
2017 with an MSRP of US$349.99. The Lexar Professional 1000x
microSDXC/microSDHC™ cards are also available in the following
capacities: 32GB, 64GB, and 128GB. To offer an even broader range
of affordable performance options, the 256GB capacity
High-Performance 633x microSDXC UHS-I card will move to UHS Speed
Class 1 (U1) in Q1 of 2017 with an MSRP of $279.99.
High-Performance 633x microSDXC/microSDHC cards are available in
16GB, 32GB, 64GB, 128GB, and 256GB capacities. All Lexar products
undergo rigorous testing in the Lexar Quality Labs to ensure
performance, quality, compatibility, and reliability with more than
1,200 digital devices. For more information about Lexar products,
visit www.lexar.com.
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About Lexar Lexar is a global brand
of Micron Consumer Products Group, Inc., a subsidiary of
Micron Technology, Inc., one of the largest memory manufacturers in
the world. Lexar products include industry-leading memory cards for
photography and video, card readers, storage drives,
high-performance USB flash drives, and memory cards for mobile
devices. Lexar products are available worldwide at major retail and
e-tail stores, and at www.lexar.com. For more information or
support, visit www.lexar.com.
Lexar. When Memory Matters.®
About MicronMicron Technology, Inc. is one of
the world's leading providers of advanced semiconductor solutions.
Through its worldwide operations, Micron manufactures and markets a
full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and
semiconductor systems for use in leading-edge computing, consumer,
networking, embedded and mobile products. Micron's common stock is
traded on the NASDAQ under the MU symbol. To learn more about
Micron Technology, Inc., visit
www.micron.com.--------------------------------------------------------------------------------1Up
to 150MB/s read transfer, write speeds lower. Speeds based on
internal testing. Actual performance may vary. x=150KB/s. 2Based on
256GB capacity. 4K @30fps or HD 1080p @15Mbps. 12-megapixel JPEG.
128-kbps MP3 audio. Actual number of hours will vary depending on
camera/device model, format resolution and compression, usable
capacity, and bundled software.3Highest transfer speeds achieved
only when paired with a microSD UHS-II USB 3.0 reader.4Image or
other data recovery is not 100% guaranteed
Actual usable memory capacity may vary. 1GB equals 1 billion
bytes.
Limited lifetime warranty is limited to 10 years from purchase
in Germany.
©2016 Micron Consumer Products Group, Inc. All rights reserved.
Information products, and/or specifications are subject to change
without notice. Neither Lexar nor Micron Technology, Inc. is
responsible for omissions or errors in typography or
photography. Lexar, the Lexar logo, and Image Rescue are
trademarks of Micron Consumer Products Group, Inc. Micron, the
Micron logo, and When Memory Matters are trademarks of Micron
Technology, Inc. GOPRO is a registered trademark of GoPro, Inc. All
other trademarks are the property of their respective owners.
Micron Consumer Products Group, Inc. is a subsidiary of Micron
Technology, Inc.
Micron Consumer Products Group, Inc. 590 Alder Drive, Milpitas
CA 95035
Media Contact:
Laurent Decosse
Lewis Pulse
Phone: +1 415 432 2457
lexar@teamlewis.com
www.lexar.com
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