SAN FRANCISCO, Feb. 22, 2017 /PRNewswire/ -- Globant (NYSE:
GLOB), a digitally native technology services company focused on
creating digital journeys, has been named by IDC as a Leader in
Digital Customer Experience in the IDC MarketScape: Worldwide
Digital Strategy and Agency Services for Digital Customer
Experience 2016 Vendor Assessment (doc # US41917816,
January 2017). The report assesses
service providers participating in the digital strategy consulting
and agency services market through detailed surveys and interviews
with vendors, public information, and end-user experiences.
The study points out that "Worldwide, Globant is seen as most
capable in digital journey design, activation, and measurement.
Globant is also considered by clients to be one of the strongest
firms at incorporating cloud into engagement deliverables, helping
client visualize and design process improvements that support
digital journeys, and using new data sources to form and deliver
digital strategies".
"We are constantly striving to enhance our services through a
unique blend of technology innovation and multi-sector expertise,"
said Globant CEO Martin Migoya. "We
are honored to be included in our second consecutive IDC
MarketScape as a leader, a recognition that reflects our unique
positioning in the market and the value that we are adding to our
customers."
"The most successful DCX strategies today are being championed
by enterprise-level digital executives, leading the mash-up of CMO,
CIO, and product needs and demonstrating that departmental
initiatives of the past can go only so far in producing meaningful
and profitable experiences," said Michael
Versace, research director for Digital Strategy and Agency
Services at IDC. "IDC expects further growth and competition in the
DCX services markets, as executives seek out the possibilities of
DCX 2.0, enabled through sensing, AI, robotics automation software
and agents, and self-provisioned experiences in virtually all
industry sectors."
Globant was previously named a Leader in Worldwide Digital
Strategy Consulting in the IDC MarketScape: Worldwide Digital
Strategy Consulting 2016 Vendor Assessment (Doc #US41287916,
May 2016).
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an
overview of the competitive fitness of suppliers in a given market.
The research methodology utilizes a rigorous scoring methodology
based on both qualitative and quantitative criteria that results in
a single graphical illustration of each vendor's position within a
given market. IDC MarketScape provides a clear framework in which
the product and service offerings, capabilities and strategies, and
current and future market success factors of vendors can be
meaningfully compared. The framework also provides buyers with a
360-degree assessment of the strengths and weaknesses of current
and prospective
About Globant
Globant (NYSE: GLOB) is a digitally native technology services
company that creates digital journeys for its customers, which
impact millions of consumers. Globant is the place where
engineering, design, and innovation meet scale.
Globant has more than 5,600 professionals in 12 countries
working for companies like Google, Linkedin, JWT, EA, and Coca
Cola, among others.
Globant was named a Worldwide Leader of Digital Strategy
Consulting Services by IDC MarketScape Report (2016) and its client
work has been featured as business case studies at Harvard University, Massachusetts Institute of Technology and
Stanford University. For more
information, visit www.globant.com.
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SOURCE Globant