ICTV Brands, Inc. Provides Update on Successful and Upcoming Television Home Shopping Promotions
February 22 2017 - 8:00AM
Marketwired
ICTV Brands, Inc. Provides Update on Successful and Upcoming
Television Home Shopping Promotions
WAYNE, PA-(Marketwired - Feb 22, 2017) - ICTV Brands, Inc.
(OTCQX: ICTV), (CSE: ITV)
ICTV Brands, Inc. (OTCQX: ICTV), (CSE: ITV), a digitally
focused, direct response marketing and branding company
specializing in the health, wellness and beauty sector, today
announced two very successful promotions with QVC in the United
Kingdom and Germany at the beginning of February.
On February 5, 2017, ICTV Brands' recently acquired no!no! hair
removal brand partnered with QVC UK in which the no!no! MICRO
product was featured as a "Today's Special Value (TSV)" promotion.
Over the course of the day, 7,600 MICROs were sold at a retail
price to the customer of 109.99. On February 6, 2017, QVC Germany
featured the no!no! PRO as the TSV, selling out all 7,000 units at
EUR 199.92, selling out the promotion. The combined sales from
these two events exceeded $1.2 million.
Three additional live television shopping promotions are
scheduled for no!no! in the near future, including March 5, 2017 at
The Shopping Channel Canada where the no!no! PRO will be the
featured product of the day. QVC Germany is also scheduled to bring
no!no! back in May and QVC UK has another TSV scheduled for
June.
Separately, QVC Germany has ordered 1,700 DermaWands to be
featured on their upcoming "Beauty Night" next month.
ICTV Brands' President Richard Ransom stated, "ICTV is off to a
great start in integrating these newly acquired assets and
inventory. We are pleased to demonstrate to our shareholders that
we successfully identified and executed an attractive acquisition
opportunity, and have already begun to monetize the inventory
acquired in the transaction. These airings further show the
strength and global reach of the no!no! brand. Our team is working
diligently to integrate the acquired assets into our global sales
and marketing platform, and we are already seeing the fruits of
these efforts. I am confident we will continue to see sales
flourish as they did on these airings not only in the live shopping
distribution channel, but also in our direct sales and retail
channels as well."
ICTV Brands, Inc. ICTV Brands, Inc. sells various health,
wellness and beauty products through a multi-channel distribution
strategy. ICTV utilizes a distinctive marketing strategy and
multi-channel distribution model to develop, market and sell
products through direct response television (DRTV),
Internet/digital, e-commerce, international third party
distributors, live television shopping and retail. Its products are
sold in the North America and are available in over 65 countries.
Its products include DermaWand, a skin care device that reduces the
appearance of fine lines and wrinkles, and helps improve skin tone
and texture, DermaVital, a professional quality skin care line that
effects superior hydration, the CoralActives brand of acne
treatment and skin cleansing products, and Derma Brilliance, a
sonic exfoliation skin care system which helps reduce visible signs
of aging, Jidue, a facial massager device which helps alleviate
stress, and Good Planet Super Solution, a multi-use cleaning agent.
ICTV Brands, Inc. was founded in 1998 and is headquartered in
Wayne, Pennsylvania. For more information on our current
initiatives, please visit www.ictvbrands.com.
Forward-Looking Statements This press release contains
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended (the "Exchange Act")
(which Sections were adopted as part of the Private Securities
Litigation Reform Act of 1995). Statements preceded by, followed
by, or that otherwise include the words "believe," "anticipate,"
"estimate," "expect," "intend," "plan," "project," "prospects,"
"outlook," and similar words or expressions, or future or
conditional verbs such as "will," "should," "would," "may," and
"could" are generally forward-looking in nature and not historical
facts. Among these forward-looking statements are statements
regarding the closing of additional amounts under the common stock
private placement, the ability of ICTV Brands to successfully
integrate the acquisitions and become a major player in the
worldwide marketplace for health and beauty products, and any other
statements regarding ICTV's plans or objectives with respect to the
acquisitions. Although ICTV believes that the expectations
reflected in such forward-looking statements are reasonable, these
statements involve risks and uncertainties that may cause actual
future activities and results to be materially different from those
suggested or described in this news release. These include risks
that may affect the ability of ICTV to successfully raise
additional amounts under the common stock financing, and the
ability of ICTV to realize the anticipated benefits from the
acquisition. For additional risks and uncertainties that could
impact ICTV's forward-looking statements, please see ICTV's Annual
Report on Form 10-K for the year ended December 31, 2015, including
but not limited to the discussion under "Risk Factors" therein,
which ICTV has filed with the SEC and similar disclosure, if any,
contained in Quarterly Reports filed by ICTV on Form 10-Q after the
filing of such Annual Report on Form 10-K, which may be viewed at
http://www.sec.gov. ICTV disclaims any intention to, and undertakes
no obligation to, revise any forward-looking statements, whether as
a result of new information, a future event, or otherwise.
Contact Information Rich Ransom Ransom@ictvbrands.com
484-598-2313 Ernest P. Kollias Jr Kollias@ictvbrands.com
484-598-2300 ext. 318