AUSTIN, Texas, Feb. 22, 2017 /PRNewswire/ -- Digital Turbine,
Inc. (Nasdaq: APPS), the leader in mobile app delivery, today
announced the expansion of its market-leading app delivery and
discovery platform, Ignite™. Ignite 3.0 reflects a step-change in
app delivery and discovery introducing new features that reduce end
customer friction and thereby improve the overall user
experience. Features of Ignite 3.0 include 1) Ignite Delivers
– one-click delivery to an app using a proprietary url; 2)
Smartfolders – organization and contextual app recommendations; and
3) Pay integration – convenient single-click payment options.
"These new features raise the bar on app delivery and represent
a new frictionless channel for app delivery. Customers want
convenience and control and that's what Ignite 3.0 delivers,"said
Bill Stone, CEO of Digital Turbine.
"We are actively investing in the research, development and
evolution of our products based on customer and partner feedback.
There is a great deal of interest in these new features, with
featured deployments already scheduled with large mobile operators.
Advertisers and agencies are eager to find new app distribution
channels beyond crowded stores and legacy methods."
"I'm very excited to introduce our Ignite Delivers feature,"
said Harris Thurmond, VP of Product
for Digital Turbine. "Similar to the way publishers can link apps
on Google Play, our new Ignite Delivers feature enables direct app
access using a proprietary url for a better, frictionless end user
experience. Reducing app install friction not only improves the
customer's experience, it also increases conversion rates making it
a win-win for advertisers and end users alike."
For more information and to view a demonstration of Ignite 3.0,
visit Digital Turbine at Mobile World Congress, February 27 – March
2, in Barcelona, Spain –
Apps. Hall 8.1 Booth #G41 or click here to request a meeting.
Evolution of Ignite Platform
Ignite
1.0
Ignite 1.0 set a new
standard for app delivery and device monetization. Legacy preloads
often took months and delivered outdated, apps that users couldn't
remove. With Ignite, operators saved time, cost and improved the
customer experience by delivering the latest apps.
|
Ignite
2.0
Building upon the
original Ignite foundation, Ignite 2.0 introduced increased
functionality via new delivery methods for the operator.
Features included a startup wizard, SDK, and the ability to
integrate with external systems – ultimately providing operators
more options, and more flexibility.
|
Ignite
3.0
Focused on improving
the customer experience, Ignite 3.0 reflects a step-change in app
delivery and discovery. Ignite Delivers is an innovative way to
provide users frictionless access to the hottest apps. New
integrable pay options enable simple one-click payments and folders
optimize app discovery and recommendation through a relevant,
contextual approach.
|
About Digital Turbine
Digital Turbine works at the
convergence of media and mobile communications, delivering
end-to-end products and solutions for mobile operators, device
OEMs, app advertisers and publishers, that enable efficient user
acquisition, app management and monetization opportunities. The
company's products include Ignite™, a mobile device management
solution with targeted app distribution capabilities, Marketplace™,
an application and content store, and Pay™, a content management
and mobile payment solution. Digital Turbine Media encompasses a
leading independent user acquisition network as well as an
advertiser solution for unique and exclusive carrier inventory.
Digital Turbine has delivered more than 150 million app installs
for hundreds of advertisers. In addition, more than 31 million
customers use Digital Turbine's solutions each month across more
than 30 global operators. The company is headquartered in
Austin, Texas with global offices
in Durham, Berlin, San
Francisco, Singapore,
Sydney and Tel Aviv. For additional information
visit http://www.digitalturbine.com/ or connect with
Digital Turbine on Twitter, @DigitalTurbine.
Follow Digital Turbine:
Twitter: https://twitter.com/DigitalTurbine
Facebook: https://www.facebook.com/DigitalTurbineInc
LinkedIn:
https://www.linkedin.com/company/digital-turbine?trk=tyah&trkInfo=tas:digital+tur
Investor relations contact:
Brian Bartholomew
Digital Turbine
ir@digitalturbine.com
(512) 800-0274
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SOURCE Digital Turbine, Inc.