AUBURN HILLS, Mich.,
Feb. 22, 2017 /PRNewswire/ --
- Dodge's new ultimate performance halo – the all-new 2018 Dodge
Challenger SRT Demon – will be unveiled during New York
International Auto Show week in April
- A limited number of loyal fans of the brand's social media
channels will enjoy a behind-the-scenes look at the all-new 2018
Challenger SRT Demon and meet-and-greets with Dodge//SRT brand team
members
- The seventh pre-reveal teaser video will launch later this
week
First, Dodge started releasing pre-reveal teaser videos, giving
its followers rare and unique insight into the all-new 2018 Dodge
Challenger SRT Demon across its official social channels. Now, the
brand will be inviting a limited number of its loyal social media
fans to attend the hotly anticipated ultimate muscle car's reveal
during New York Auto Show week this April.
"Our Dodge//SRT fans are among the most enthusiastic and
socially engaged in the automotive industry," said Tim Kuniskis,
Head of Passenger Cars, Dodge, SRT, Chrysler and FIAT, FCA North
America. "They also have an insatiable appetite for any news about
Dodge//SRT products. Building uniquely branded content, such as
ifyouknowyouknow.com, is just one of the many ways that our
enthusiasts can share in the excitement and also gives them the
opportunity to customize the content to make it their own. Inviting
fans to attend the reveal of the all-new 2018 Dodge Challenger SRT
Demon in New York is our way of
saying, 'thank you' for being a vital part of Dodge and SRT."
Since January 12, 2017, fans have
been given glimpses into the Dodge Challenger SRT Demon through the
pre-reveal teasers. The videos have Dodge//SRT enthusiasts buzzing,
sharing the content, deciphering clues about the videos' meaning,
and creating their own custom content from the teasers. Fans have
been invited to check out the ifyouknowyouknow.com website,
where they can find weekly updates and can access and share
content.
About Dodge and SRT Brands
The Dodge brand is
America's mainstream performance brand. With the purification of
the brand and consolidation with SRT, Dodge is focusing on its
performance roots with every single model it offers. The Dodge and
SRT brands offer a complete lineup of performance vehicles that
stand out within their own segments. Dodge is the mainstream
performance brand and SRT is positioned as the ultimate performance
halo of the Dodge brand, together creating a complete and balanced
performance brand with one vision and one voice.
From muscle cars to minivans, crossovers and full-size SUVs, the
Dodge brand's full lineup of 2017 models deliver best-in-class
horsepower, class-exclusive technology, unmatched capability and a
slew of cool features, such as LED headlamps, Dodge signature
racetrack tail lamps, active exhaust, cold-air induction, 8.4-inch
touchscreen Uconnect infotainment centers and 7-inch customizable
gauge clusters, to name a few. For the 2017 model year, the Dodge
brand lineup features the 25th anniversary Viper, Durango, Grand
Caravan, Journey, Charger and Challenger, including the new Charger
Daytona and Challenger T/A, as well as the 707-horsepower
Challenger SRT Hellcat, the most powerful and fastest muscle car
ever and the Charger SRT Hellcat, the quickest, fastest and most
powerful sedan in the world.
Follow Dodge, SRT and FCA US
news and video on:
Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
FCA360: www.fca360.com
Dodge brand: www.dodge.com
Dodge blog: blog.dodge.com
Facebook: www.facebook.com/dodge
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Flickr: www.flickr.com/dodgeautos or
www.flickr.com/chryslergroup
Pinterest: www.pinterest.com/dodgeofficial or
www.pinterest.com/FCAcorporate
Instagram: www.instagram.com/dodgeofficial
or www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge
or www.youtube.com/pentastarvideo
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/dodge-brand-connecting-with-its-fans-by-inviting-a-limited-number-to-the-hotly-anticipated-reveal-of-the-all-new-2018-dodge-challenger-srt-demon-in-nyc-300411342.html
SOURCE FCA US LLC