Rob Lowe Signs on With SKECHERS
February 21 2017 - 9:00AM
Business Wire
The Iconic Actor Returns for new Men’s
Footwear Campaign
Rob Lowe is back in SKECHERS after a fifteen-year hiatus! The
footwear Company today announced that the legendary film and
television actor will return to the brand for a new SKECHERS men’s
footwear marketing campaign set to launch in Spring 2017.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170221005633/en/
Rob Lowe on set for his new SKECHERS
campaign. (Photo: Business Wire)
“Rob helped us introduce our dress casual collection to the
world in 2001 and today his appeal crosses the many generations who
wear our footwear—so he was a perfect fit then and he makes perfect
sense for SKECHERS again now,” said Michael Greenberg, president of
SKECHERS. “Rob is extremely talented and loved by fans everywhere,
so it’s a thrill to be working with him again. We know he’ll be a
great face for our comfortable and stylish men’s footwear
collections—and amazingly it’s like he hasn’t aged a day since his
initial SKECHERS campaign!”
“It seems like yesterday when I first posed for a photographer
wearing SKECHERS. They were good looking shoes then, but I don’t
remember them being so comfortable,” added Rob Lowe. “We have a
really fun concept about how comfort fits into my day that I think
people will love, and it’s exciting that we’re now doing something
bigger with a full global campaign that includes a television
commercial.”
Mr. Lowe last appeared in a SKECHERS campaign in 2001 as part of
a series of print ads that also featured fellow “brat pack” era
actors Robert Downey Jr. and Matt Dillon. After becoming a
household name following appearances in The Outsiders and St.
Elmo’s Fire, Lowe’s career has crossed genres and mediums with
special acclaim for his portrayal of Sam Seaborn on The West Wing
as well as more recent roles in Behind the Candelabra and The
Grinder. In Fall 2016, he joined the cast of CBS’ drama series Code
Black for its second season.
Current SKECHERS men’s campaigns feature Joe Montana, Howie Long
and Sugar Ray Leonard. And previous endorsees have included iconic
drummer Ringo Starr and sports stars Joe Namath, Tommy Lasorda,
Mariano Rivera, Pete Rose, Mark Cuban, Karl Malone, Kareem
Abdul-Jabbar, Rick Fox and Wayne Gretzky.
SKECHERS lifestyle footwear collections for men span a wide
array of trend-right casual and sport styles featuring innovations
such as SKECHERS Air-Cooled Memory Foam for long-lasting comfort.
Styles from the SKECHERS men’s collection are available in SKECHERS
retail stores as well as department stores and footwear retailers
around the globe.
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States and over 160 countries and
territories worldwide via department and specialty stores, more
than 2,012 SKECHERS Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages
its international business through a network of global
distributors, joint venture partners in Asia and the Middle East,
and wholly-owned subsidiaries in Canada, Japan, throughout Europe
and Latin America. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion and opening of new stores and advertising
and marketing initiatives. Forward-looking statements can be
identified by the use of forward-looking language such as
“believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,”
“may,” “might,” or any variations of such words with similar
meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include international
economic, political and market conditions including the uncertainty
of sustained recovery in Europe; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in the Company’s annual report on Form 10-K for the year ended
December 31, 2015 and its quarterly report on Form 10-Q for the
three months ended September 30, 2016. The risks included here are
not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time
and the companies cannot predict all such risk factors, nor can the
companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements.
Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20170221005633/en/
SKECHERS USA, Inc.Jennifer Clay, 310-937-1326
Skechers USA (NYSE:SKX)
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