BEAVERTON, Ore., Feb. 21, 2017 /PRNewswire/ -- The ongoing
movement toward connected packaging continues to take shape across
the consumer packaged goods (CPG) industry, and it received a
significant boost recently with the appointment of product
packaging veteran Scott Wilcox to
the Digimarc Corporation (NASDAQ: DMRC) executive team as vice
president of client services.
Wilcox's CPG expertise will serve as an important bridge between
brands and Digimarc Barcode, helping brand managers utilize
connected packaging to increase supply chain efficiencies and
improve consumer engagement. Digimarc Barcode is a unique,
imperceptible data carrier that permeates the entire surface of a
package, and contains the same Global Trade Item Number (GTIN)
information found in traditional UPC barcodes.
Wilcox has more than 25 years of experience in the graphic
services industry and comes to Digimarc from sgsco, a leading
global supplier of design-to-print brand development products and
services. Most recently, he was vice president and business manager
for several of sgsco's largest CPG customers, including Diageo and
MillerCoors. He started his career on the shop floor with sgsco and
throughout his tenure earned leadership roles within operations,
management, sales, and business development teams. His experience
bringing ideas to market, along with understanding the needs of the
supply chain and the perspective of brand owners, will help
Digimarc expand its core business and apply Digimarc technology to
address emerging business challenges.
"The proliferation of connected packaging is going to be here
much quicker than people realize and there is great potential for
Digimarc to help revolutionize the industry," said Wilcox. "I've
spent a lot of time with brand owners and their suppliers. They
know they can be doing more with their packaging as it relates to
consumer engagement and manufacturing and logistical efficiencies.
Plus, there are also huge benefits for retailers. I look forward to
leveraging my experience to help brands successfully navigate the
rapidly changing business environment of connected packaging."
"Scott joins Digimarc with a robust understanding of the unique
packaging needs and opportunities for brands, bringing with him a
wealth of knowledge and experience from his many years at sgsco,"
said Bruce Davis, chief executive
officer at Digimarc. "He will be a strong asset for Digimarc thanks
to his client-centric mindset and approach, and will create great
value for both clients and the entire Digimarc team."
About Digimarc
Digimarc Corporation (NASDAQ: DMRC),
based in Beaverton, Oregon, is the
inventor of Digimarc Discover® software and the imperceptible
Digimarc Barcode for automatically identifying and interacting with
virtually any media. Digimarc Discover software enables industrial
scanners, smartphones, tablets and other computer interfaces to
reliably, efficiently and economically identify traditional
barcoded items, along with many other media objects. Digimarc
Barcodes are imperceptible to people and do all that visible
barcodes do, but perform better. These remarkable capabilities have
allowed Digimarc and its business partners to supply a wide range
of patented consumer engagement, media management and security
solutions across multiple consumer and government industry sectors.
Digimarc owns an extensive intellectual property portfolio, with
patents in digital watermarking, content identification and
management, media object discovery, and intuitive computing more
generally. For more information and the latest news, please
visit www.digimarc.com and follow on Twitter at @Digimarc.
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SOURCE Digimarc Corporation