Statement of Ownership (sc 13g)

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934

Celsius Holdings, Inc.

(Name of Issuer)

Common Stock

(Title of Class of Securities)

155118V207

(CUSIP Number)

December 31, 2016

(Date of Event which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes ).

SCHEDULE 13G

CUSIP No. 155118V207

1	Names of Reporting Persons
	Carl DeSantis
2	Check the appropriate box if a member of a Group (see instructions)
	(a) ¨ (b) ¨
3	Sec Use Only

4	Citizenship or Place of Organization
	USA

Number of Shares Beneficially Owned by Each Reporting Person With:	5	Sole Voting Power
		0
	6	Shared Voting Power
		19,678,823
	7	Sole Dispositive Power
		19,678,823
	8	Shared Dispositive Power
		0

9	Aggregate Amount Beneficially Owned by Each Reporting Person
	19,678,823
10	Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
	¨
11	Percent of class represented by amount in row (9)
	50.9% (1)
12	Type of Reporting Person (See Instructions)
	IN

(1)

All calculations of percentage ownership herein are based upon an aggregate of 38,666,451 shares outstanding as of November 9, 2016, as reported by the Issuer in its Quarterly Report on Form 10-Q filed with the SEC on November 10, 2016.

Page 2 of 10

CUSIP No. 155118V207

1	Names of Reporting Persons
	William H. Milmoe
2	Check the appropriate box if a member of a Group (see instructions)
	(a) ¨ (b) ¨
3	Sec Use Only

4	Citizenship or Place of Organization
	Delaware

Number of Shares Beneficially Owned by Each Reporting Person With:	5	Sole Voting Power
		233,000
	6	Shared Voting Power
		19,678,823 (1)
	7	Sole Dispositive Power
		233,000
	8	Shared Dispositive Power
		0

9	Aggregate Amount Beneficially Owned by Each Reporting Person
	19,911,823
10	Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
	¨
11	Percent of class represented by amount in row (9)
	51.5%
12	Type of Reporting Person (See Instructions)
	IN

(1)

William H. Milmoe serves as Manager of CD Financial, LLC and CDS Ventures of South Florida, LLC, the entities that hold record title to such shares.

Page 3 of 10

CUSIP No. 155118V207

1	Names of Reporting Persons
	CD Financial, LLC
2	Check the appropriate box if a member of a Group (see instructions)
	(a) ¨ (b) ¨
3	Sec Use Only

4	Citizenship or Place of Organization
	Florida

Number of Shares Beneficially Owned by Each Reporting Person With:	5	Sole Voting Power
		6,547,611
	6	Shared Voting Power
		0
	7	Sole Dispositive Power
		6,547,611
	8	Shared Dispositive Power
		0

9	Aggregate Amount Beneficially Owned by Each Reporting Person
	6,547,611
10	Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
	¨
11	Percent of class represented by amount in row (9)
	16.9%
12	Type of Reporting Person (See Instructions)
	OO

Page 4 of 10

CUSIP No. 155118V207

1	Names of Reporting Persons
	CDS Ventures of South Florida, LLC
2	Check the appropriate box if a member of a Group (see instructions)
	(a) ¨ (b) ¨
3	Sec Use Only

4	Citizenship or Place of Organization
	Florida

Number of Shares Beneficially Owned by Each Reporting Person With:	5	Sole Voting Power
		13,131,212
	6	Shared Voting Power
		0
	7	Sole Dispositive Power
		13,131,212
	8	Shared Dispositive Power
		0

9	Aggregate Amount Beneficially Owned by Each Reporting Person
	13,131,212
10	Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
	¨
11	Percent of class represented by amount in row (9)
	34%
12	Type of Reporting Person (See Instructions)
	OO

Page 5 of 10

Item 1.

(a)

Name of Issuer:

Celsius Holdings, Inc.

(b)

Address of Issuer’s Principal Executive Offices:

2424 North Federal Highway, Suite 208

Boca Raton, Florida 33431

Item 2.

(a)

Name of Person Filing:

(1)

Carl DeSantis

(2)

William H. Milmoe

(3)

CD Financial, LLC

(4)

CDS Ventures of South Florida, LLC

(b)

Address of Principal Business Office or, if None, Residence:

The address for Carl DeSantis, William H. Milmoe, CD Financial, LLC and CDS Ventures of South Florida, LLC is as follows:

3299 NW Second Avenue

Boca Raton, FL 33431

(c)

Citizenship or Place of Organization:

Carl DeSantis – USA

William H. Milmoe - USA

CD Financial, LLC – Florida

CDS Ventures of South Florida, LLC - Florida

(d)

Title and Class of Securities:

Common Stock

(e)

CUSIP No.:

155118V207

Item 3.

If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:

(a)	¨	Broker or dealer registered under Section 15 of the Act;

(b)	¨	Bank as defined in Section 3(a)(6) of the Act;

(c)	¨	Insurance company as defined in Section 3(a)(19) of the Act;

(d)	¨	Investment company registered under Section 8 of the Investment Company Act of 1940;

(e)	¨	An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E);

Page 6 of 10


(f)	¨	An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F);

(g)	¨	A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G);

(h)	¨	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);

(i)	¨	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940;

(j)	¨	A non-U.S. institution in accordance with Rule 240.13d-1(b)(1)(ii)(J);

(k)	¨	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K). If filing as a non-U.S. institution in accordance with Rule 240.13d-1(b)(1)(ii)(J), please specify the type of institution: ____

Item 4.

Ownership

(1) Carl DeSantis

(a)

Amount Beneficially Owned: 19,678,823

(b)

Percent of Class: 50.9%

(c)

Number of shares as to which such person has:

(i)

Sole power to vote or to direct the vote: 0

(ii)

Shared power to vote or to direct the vote: 19,678,823

(iii)

Sole power to dispose or to direct the disposition of: 19,678,823

(iv)

Shared power to dispose or to direct the disposition of: 0

(2) William H. Milmoe

(a)

Amount Beneficially Owned: 3,593,326

(b)

Percent of Class: 51.5%

(c)

Number of shares as to which such person has:

(i)

Sole power to vote or to direct the vote: 233,000

(ii)

Shared power to vote or to direct the vote: 19,678,823

(iii)

Sole power to dispose or to direct the disposition of: 233,000

(iv)

Shared power to dispose or to direct the disposition of: 0

(3) CD Financial, LLC

(a)

Amount Beneficially Owned: 6,547,611

(b)

Percent of Class: 16.9%

Page 7 of 10

(c)

Number of shares as to which such person has:

(i)

Sole power to vote or to direct the vote: 6,547,611

(ii)

Shared power to vote or to direct the vote: 0

(iii)

Sole power to dispose or to direct the disposition of: 6,547,611

(iv)

Shared power to dispose or to direct the disposition of: 0

(4) CDS Ventures of South Florida, LLC

(a)

Amount Beneficially Owned: 13,131,212

(b)

Percent of Class: 9.5%

(c)

Number of shares as to which such person has:

(i)

Sole power to vote or to direct the vote: 13,131,212

(ii)

Shared power to vote or to direct the vote: 0

(iii)

Sole power to dispose or to direct the disposition of: 13,131,212

(iv)

Shared power to dispose or to direct the disposition of: 0

Item 5.

Ownership of Five Percent or Less of a Class.

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following ¨ .

Item 6.

Ownership of more than Five Percent on Behalf of Another Person.

N/A

Item 7.

Identification and classification of the subsidiary which acquired the security being reported on by the parent holding company or control person.

The shares of common stock referenced in Item 4, Section 1 above are held of record by CD Financial, LLC (“ CD Financial ”) and CDS Ventures of South Florida, LLC (“ CDS ”). Carl De Santis is the owner of a one hundred percent interest in CD Financial and CDS, and William H. Milmoe serves as Manager of CD Financial and CDS.

Item 8.

Identification and classification of members of the group.

N/A

Item 9.

Notice of Dissolution of Group.

N/A

Item 10.

Certifications.

N/A

Page 8 of 10

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 16, 2017

	/s/ Carl DeSantis
	Carl DeSantis

	/s/ William H. Milmoe
	William H. Milmoe

	CD Financial, LLC

	/s/ William H. Milmoe
	William H. Milmoe, Manager

	CDS Ventures of South Florida, LLC

	/s/ William H. Milmoe
	William H. Milmoe, Manager

The original statement shall be signed by each person on whose behalf the statement is filed or his authorized representative. If the statement is signed on behalf of a person by his authorized representative (other than an executive officer or general partner of this filing person), evidence of the representative's authority to sign on behalf of such person shall be filed with the statement, provided, however, that a power of attorney for this purpose which is already on file with the Commission may be incorporated by reference. The name and any title of each person who signs the statement shall be typed or printed beneath his signature.

Attention: Intentional misstatements or omissions of fact constitute Federal criminal violations (See 18 U.S.C. 1001).

Page 9 of 10

JOINT FILING AGREEMENT

Pursuant to Rule 13d-1(k)(1) promulgated under the Securities and Exchange Act of 1934, as amended, the undersigned agree that the Statement on Schedule 13G to which this exhibit is attached is filed on behalf of each of them. Each of them is individually eligible to use Schedule 13G to which this exhibit is attached. Each of them is responsible for the timely filing of such Schedule 13G and any amendments thereto, and for the completeness and accuracy of the information concerning such person contained therein; but none of them is responsible for the completeness or accuracy of the information concerning the other persons making the filing, unless such person knows or has reason to believe that such information is inaccurate.

IN WITNESS WHEREOF, the undersigned hereby execute this Joint Filing Agreement as of February 16, 2017.

	/s/ Carl DeSantis
	Carl DeSantis

	/s/ William H. Milmoe
	William H. Milmoe

	CD Financial, LLC

	/s/ William H. Milmoe
	William H. Milmoe, Manager

	CDS Ventures of South Florida, LLC

	/s/ William H. Milmoe
	William H. Milmoe, Manager