EXOlifestyle, Inc. Provides an Update on Sales and Corporate Activity
February 16 2017 - 08:30AM
Marketwired
EXOlifestyle, Inc. Provides an Update on Sales and Corporate
Activity
BOCA RATON, FL-(Marketwired - Feb 16, 2017) - EXOlifestyle Inc.
(OTCQB: EXOL), a management firm which develops and operates
innovative and healthy brands within the health & wellness
industry with a strong focus on athletic gear and apparel, is
pleased to provide shareholders 2017 highlights and sales
updates.
- Solid first year sales from our EXO, Inc. subsidiary.
- Plans to expand both our product offering and the sale of our
products globally.
- Year to date results, future growth, and endorsements.
EXOlifestyle, Inc. is mainly focused on its EXO, Inc.
subsidiary, which is a designer and producer of active wear brands
offered in national fitness retailers in the U.S. Revenue growth at
EXO has increased each quarter since we acquired it. We attribute
this growth to our high-quality, original product offerings, which
include an innovative compression knee sleeve collection offered in
a variety of custom prints and colorful patterns, knee wraps, wrist
wraps, weight belts targeted to the high-performance athletic
market including CrossFit, weightlifting, endurance training, boot
camps, circuit training programs, powerlifting, Olympic
weightlifting and other strength training protocols. EXO is focused
on consumer markets and specialty and commercial distribution
channels. Our plans for the future include continuing to increase
net revenues by strengthening our position in the sports gear and
apparel market by building our core business and targeting new
consumer segments.
As previously announced, EXO has launched a sales channel on the
Amazon.com market place. This arrangement allows Amazon to handle
the fulfillment, returns and customer feedback, which allows us to
focus our efforts on broadening our product offerings and expanding
our presence globally. Our plans include expanding the fits, styles
and colors of our current offerings, as well as expanding our
offerings to multiple price points, both of which will enable us to
compete more successfully and grow our consumer base. EXO currently
has customers in Canada, Mexico, UK, UAE, New Zealand and
Australia. We expect to expand our efforts in these countries in
the Third Quarter 2017, along with Spain, France, Italy and
Germany. During the Second Quarter of fiscal 2018 our plans call
for introducing our world class products to the Asian markets.
"EXOlifestyle is committed to creating and distributing high-end
products for the fitness market," said Vaughan Dugan, Chief
Executive Officer and Director of EXOlifestyle, Inc. "Our top
priority will be to provide athletes with superior product to
protect them from injury. We believe by producing a world class
product at an affordable price point, we can continue to build our
brand and expand the global market for our products."
For the fiscal year ended September 30, 2016, active wear sales
generated by EXO, Inc. have increased from the prior year with
strong gross margins. The rate of increasing sales volume from EXO
continued into our first quarter ended December 31, 2016 compared
to the same period in 2015. Gross margins on sales during our most
recent quarterly period continued to remain strong. We attribute
these increases to a tremendous acceptance of our active wear
brands. We expect this trend to continue as our online presence
increases and our products are offered through national fitness
retailers in the U.S. and worldwide. This snapshot of our active
wear sales volumes does not include reported revenues from our
hospitality operations as we continue to evaluate strategic
alternatives for this aspect of our business. Also, total operating
expenses in each of these periods has increased leading to overall
net losses.
We currently sponsor and showcase regional and national athletic
competitions in order to drive awareness and brand authenticity
from a grassroots level. We also rely heavily on a well-established
social media presence to generate awareness for our products, such
as Instagram, Facebook, Twitter, Pinterest, and YouTube. We also
utilize a network of influencers and brand ambassadors to generate
brand awareness for EXO products. Our current brand ambassadors,
which include: Keanu Neal (2016 NFL 1st Round Draft Pick, Atlanta
Falcons), Anna Tunnicliffe (2008 Olympic Gold Medalist, 4X CrossFit
Games Competitor), Noah Ohlsen (3X CrossFit Games Competitor, 3X
Wodapalooza Champion 2015, 2016, 2017), Sarah Robles (2016 Olympic
Bronze Medalist-weightlifting), Christmas Abbot (Best Selling
Health & Wellness Author & Celebrity, CrossFit Athlete,
NASCAR Pit Crew), Brooke Ence (Fitness Celebrity and Professional
CrossFit Athlete), Kaela Stephano (2016 CrossFit Games Teen
Champion), Elijah Muhammed (Elite CrossFit Athlete), Dan Bailey (4X
CrossFit Games Competitor), Sheila Barden (2X CrossFit Games
Competitor), and Lauren Brooks (CrossFit Games Athlete).
About EXOlifestyle Inc. EXOlifestyle Inc. is a management firm
which develops and operates innovative and healthy brands within
the health & wellness industry with a strong focus on athletic
gear and apparel.
EXO is a functional sports gear and apparel brand, and designer
and producer of active wear products offered in fitness retailers
internationally and throughout the U.S. EXO's offerings include an
innovative compression knee sleeve collection offered in a variety
of custom prints and colorful patterns, knee wraps, wrist wraps and
weight belts targeted to the high-performance athletic market.
(www.EXOsleeve.com)
Safe Harbor Statement This release contains statements that
involve expectations, plans or intentions (such as those relating
to our sales expectations, products and markets) and other factors
discussed from time to time in our Securities and Exchange
Commission filings. These statements are forward-looking and are
subject to risks and uncertainties, so actual results may vary
materially. You can identify these forward-looking statements by
words such as "may," "should," "expect," "anticipate," "believe,"
"estimate," "intend," "plan" and other similar expressions. Our
actual results could differ materially from those anticipated in
these forward-looking statements as a result of certain factors not
within our control. We caution readers not to place undue reliance
on any such forward-looking statements, which speak only as of the
date made. We disclaim any obligation subsequently to revise any
forward-looking statements to reflect events or circumstances after
the date of such statements or to reflect the occurrence of
anticipated or unanticipated events.
Contact Information
Investor Relations: EXOlifestyle Inc. 561-939-2520
IR@EXOlifestyle.co Media Relations: Nicole Biscuiti (561)445-0447
nicole@biscuiti.com