Aerie Supports National Eating Disorders Awareness Week with Third Consecutive Customer Engagement Campaign
February 16 2017 - 9:56AM
Business Wire
Aerie’s Strong, Beautiful, Me
Initiative Continues to Raise Awareness & Body
Positivity
In keeping with its commitment to promoting body-positivity,
Aerie, an intimate apparel brand for every girl, will launch
its Strong, Beautiful, Me campaign in support of
NEDAwareness Week, with 100% of sales of a limited edition t-shirt
donated to the National Eating Disorders Association (NEDA).
The campaign will run in stores and online from February 16 through
March 15.
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Aerie’s Strong, Beautiful, Me Initiative
Continues to Raise Awareness & Body Positivity (Photo: Business
Wire)
A stand-out leader for change in the fashion industry, Aerie –
which recently celebrated the third anniversary of its
#AerieREAL campaign – has made a corporate commitment
to body-positivity in its advertising and marketing materials by
pledging to no longer retouch models.
"Aerie's dedication to socially-responsible campaigns is
inspiring," said Claire Mysko, CEO of NEDA. "In a world where girls
and women continue to struggle with negative feelings about their
appearance, Aerie is creating needed change by celebrating
diversity and promoting positive body image. We thank Aerie for
their continued support of NEDA and their commitment to fostering
strength and confidence in their customers."
“We are proud to continue our partnership with NEDA for the
third year in a row,” said Jennifer Foyle, Aerie Global Brand
President. “Our partnership with NEDA provides support and
information to our customers and helps reduce the stigma associated
with eating disorders. It also reinforces our #AerieREAL message
and our commitment to empowering all women to love their REAL
selves, inside and out."
The partnership includes several components:
- 100% of sales from the Limited Edition
Strong, Beautiful, Me t-shirt will be donated to NEDA. The tee will
be sold in Aerie stores and online at www.aerie.com from February
16 through March 15, or while supplies last.
- Five percent of all sales made in Aerie
stores using an Aerie or an American Eagle Outfitters credit card
will be donated to NEDA, up to $25,000.
- Aerie will increase awareness about
NEDA and its work through its social media channels and at
www.Aerie.com/AerieSupports, where visitors can access more
information about the partnership and find links to resources on
NEDA’s website.
- Stories of Impact will be shared on
Aerie’s blog, showcasing firsthand accounts of courageous girls who
have overcome their eating disorders.
- Aerie will continue to serve as the
presenting sponsor of the charity’s ongoing national walks
awareness program, NEDA Walk. Save a Life, which raises funds for
advocacy and educational programs and provides support for local
communities.
- Aerie’s NYC SoHo pop-up store will
match the total of all purchases made on Sunday, February 26 in
donations to NEDA, up to $10,000, to celebrate the launch of
#NEDAwareness week.
About Aerie
Aerie is bras, undies, swim and more for every girl. Designed in
sizes 30AA to 36DDD Aerie is committed to making bras for girls of
all sizes feel good about themselves, inside and out. No
supermodels. No retouching. The real you is sexy.® #AerieREAL. For
more information, please visit www.aerie.com.
About the National Eating Disorders
Association:
The National Eating Disorders Association (NEDA),
headquartered in New York City, is the leading U.S. non-profit
organization supporting individuals and families affected by eating
disorders. NEDA serves as a catalyst for prevention, cures and
access to quality care. Each year, NEDA helps millions of people
across the country find information and appropriate treatment
resources through its toll-free, live helpline, its many outreach
programs and website. NEDA advocates for advancements in the field
and envisions a world without eating disorders. For more
information, visit www.MyNEDA.org
For Treatment Referrals, Visit
www.MyNEDA.orgOr Contact NEDA’s Live Helpline:
800-931-2237Monday – Thursday, 9 a.m. – 9 p.m. (EST)Friday,
9 a.m. – 5 p.m. (EST)
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Greenleaf & Associates, 323-660-5800Vicki
Greenleafvicki@greenleafandassociates.comorKelly
Williamskelly@greenleafandassociates.comorAerieHelga
Yingyingh@ae.com
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