CBS Revenue Declines, Hurt by Lower Ratings--Update
February 15 2017 - 7:41PM
Dow Jones News
By Anne Steele and Shalini Ramachandran
CBS Corp. swung to a loss in the final quarter of the year and
said the airing of fewer Thursday Night Football games and lower
ratings dragged its revenue lower.
Advertising revenue -- the largest contributor to CBS's top line
-- fell 2.8% to $1.8 billion, hurt by three fewer Thursday Night
Football games in the quarter as well as lower ratings from NFL
broadcasts in general. CBS said advertising saw a benefit, however,
from political spending at local television stations.
In light of the disappointing NFL game ratings this past season,
CBS Chief Executive Les Moonves said his company met with NFL
Commissioner Roger Goodell and NFL executives "numerous times" and
talked about ideas on "how the product can be more efficient." He
called out specifics like how long referees look at replays and
said there are ways to speed up the game.
Speaking on a conference call to discuss earnings, Mr. Moonves
said CBS is "not planning on cutting advertising" from future NFL
telecasts. But he said there are potentially different, more
engaging ways to include advertising, which the broadcaster may
experiment with in the coming season. He reiterated that the NFL is
"still the best content on television."
In the fourth quarter, content licensing and distribution
revenue dropped off 12% to $893 million; the company said the prior
year's quarter was a tough comparison because of significant
licensing sales of "NCIS" and "Elementary."
Affiliate and subscription fees, meanwhile, shot up 13%, lifted
by growth in retransmission revenue, fees from CBS Television
Network affiliated stations and digital distribution services.
Like other media companies, CBS has been aiming to reduce its
reliance on advertising revenue to reflect shifts in how people
consume television shows and movies. In the latest quarter,
advertising revenue accounted for 51% of the top line, flat from a
year earlier.
The media company, whose holdings include cable networks and
broadcast television stations as well as publisher Simon &
Schuster, also has over-the-top offerings such as CBS All Access
and its Showtime stand-alone streaming service.
On Wednesday, Mr. Moonves said over-the-top subscription
streaming services are contributing "more meaningfully to our
results all the time."
For the December quarter, CBS posted a loss of $113 million, or
26 cents a share, compared with a profit of $261 million, or 55
cents a share, a year earlier.
During the quarter, the company offered some former employees
the option to receive the current value of their pension benefits
in one lump sum, resulting in a one-time charge of $211
million.
Excluding the pension charge and other one-time items, adjusted
earnings rose to $1.11 a share from 92 cents a year before, topping
analysts' estimates by a penny, according to Thomson Reuters.
Overall revenue slipped 1.9% to $3.52 billion.
Two weeks ago, CBS struck a deal to sell its flagging radio
unit, a business it had been looking to shed for almost a year.
Those results were accounted as discontinued operations in the most
recent quarter. Shares of the media company fell 0.8% to $65.24 in
after-hours trading.
Asked on the call about potential mergers and acquisitions in
light of AT&T Inc.'s pending $85.4 billion deal to buy Time
Warner Inc ., Mr. Moonves said, "Obviously the wireless companies
as well as the Silicon Valley companies are all looking at content
companies as being very valuable and they're all trying to get into
the content business."
He added, however, that CBS feels "very secure about who we are"
and feels comfortable as a "self-contained" stand-alone company. He
didn't comment on any potential approaches from such companies to
CBS.
The Redstone family in December called off an effort to explore
a merger between Viacom Inc. and CBS . The family's holding company
owns controlling stakes in both.
Separately, Mr. Moonves noted CBS's appetite for making some
deals of its own. CBS would be "very interested" in "strategically"
buying more local TV stations if the Federal Communications
Commission under President Donald Trump lifts a regulatory cap on
ownership concentration.
Write to Anne Steele at Anne.Steele@wsj.com and Shalini
Ramachandran at shalini.ramachandran@wsj.com
(END) Dow Jones Newswires
February 15, 2017 19:26 ET (00:26 GMT)
Copyright (c) 2017 Dow Jones & Company, Inc.
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