Online Furniture Retailer Castlery Builds Scalable E-commerce Fulfilment Platform with Manhattan Associates
February 15 2017 - 8:30AM
Manhattan Associates, Inc. (NASDAQ:MANH) today announced that
Castlery, the Singapore-based online furniture retailer, has
selected Manhattan SCALE™ as a key component of a business
transformation program to build a world-class order fulfillment
capability that will ensure a seamless service experience for
customers and drive ongoing business growth.
Launched in 2013 with a mission to make designer
furniture accessible to everyone, Castlery has quickly established
itself as a leading furniture and homewares designer in Southeast
Asia. In order to meet its target of over 100 percent year-on-year
growth, Castlery recognized it needed to invest in an order
fulfillment technology that would scale in line with its business
growth, ensure service level improvements for customers and drive
future sales and margin expansion.
Castlery selected Manhattan SCALE for its ability
to handle the unique logistical challenges associated with
furniture retailing and distribution and its proven track record
supporting e-commerce and omni-channel operations around the world.
With a pressing need to be set up before the peak sales season,
Castlery needed the Manhattan fulfillment platform to be live and
ready for one of its busiest times of the year. Working closely
with the Manhattan team, Castlery successfully completed the
solution deployment at its Mapletree Logistics Hub in Toh Guan,
Singapore, in under three months, remarkably fast for a first
implementation.
Zhou Zhiwei, Chief Technology Officer at Castlery,
commented: “As the leader in the Gartner Magic Quadrant for
Warehouse Management Systems (WMS) and with many companies we
admire already using SCALE, Manhattan ticked many boxes. Their
experience with solving problems like ours, high caliber teams, and
flexible solutions made picking Manhattan as our partner an easy
decision.”
Travers Tan, Chief Operating Officer at Castlery,
added: “Since the solution has been deployed, process execution has
improved across our entire distribution operation. We’ve hit 99.99
percent inventory accuracy and seen a 23 percent month-on-month
increase in order transactions. We now have a complete view of
inventory across the distribution network while our
order-to-delivery cycle times are compressed significantly. Also,
the solution is fully integrated with our ERP system, giving us a
'live' picture of available inventory for sale and enabling
accurate lead-times to be reflected on our website. Because the
system can support multiple DCs, it is perfectly suited to our
future plans for expansion into overseas markets. The Manhattan
solution’s capabilities support our vision to become the leading
furniture e-retailer globally.”
Richard Wright, Managing Director, Southeast Asia,
at Manhattan Associates, commented, “Manhattan provides the
expertise and technology to help clients deliver on their brand
promise. We’re delighted to see Manhattan SCALE already driving
order volume growth for Castlery and are confident that Castlery
will continue reaping the rewards from our constantly evolving
solutions for many years to come.”
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About CastleryCastlery was founded
with a single ambition: to reinvent how furniture retail works. The
company designs and produces furniture with great aesthetics at a
competitive price point, without compromising on quality. By
cutting out the middleman and keeping its inventory lean, it can
keep costs down and extend savings to customers. For more
information, please visit www.castlery.com.
About Manhattan
AssociatesManhattan Associates is a technology leader in
supply chain and omni-channel commerce. We unite information across
the enterprise, converging front-end sales with back-end supply
chain execution. Our software, platform technology and unmatched
experience help drive both top-line growth and bottom-line
profitability for our customers.
Manhattan Associates designs, builds and delivers
leading edge cloud and on-premise solutions so that across the
store, through your network or from your fulfilment centre, you are
ready to reap the rewards of the omni-channel marketplace. For more
information, please visit www.manh.com.au.
Contact:
Corinne Nolte
Mulberry Marketing Communications
Tel: +61 3 9023 9110
cnolte@mulberrymc.com
Daniel Osborne
Manhattan Associates
Tel: +61 (0) 2 9454 5438
dosborne@manh.com
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