F5 Networks Launches Global Brand Campaign: We Make Apps Go
February 15 2017 - 7:00AM
Business Wire
Campaign empowers C-suite audiences with
thought-provoking content at WeMakeAppsGo.com
F5 Networks (NASDAQ: FFIV) today launched a global brand
campaign across an array of channels. The “We Make Apps Go: Faster.
Smarter. Safer.” campaign takes a content-first approach to reach
C-level technology decision makers globally. The campaign’s content
was created to be thought-provoking, while driving engagement and
consideration of the complex benefits and risks inherent in digital
transformation. This effort represents a strategic shift for F5,
which historically has marketed more toward technical audiences and
specifically, network architects.
“With most of today’s businesses in the midst of a
technology-driven transformation, one thing remains constant:
reliance on applications to operate their businesses and meet
customer demands,” said Ben Gibson, Chief Marketing Officer of F5.
“The goal of the We Make Apps Go campaign is to break category
conventions, both visually and verbally, to reach C-level IT with
fresh content—at the right altitude—that will educate, entertain,
and inspire.”
WeMakeAppsGo.com launched with a wealth of content focused on
apps and the business of making them faster, smarter, and safer.
The content hub is supported by a multi-million dollar budget
consisting of paid online media and content marketing syndication
across major business publishers and networks. In addition, the
campaign will feature print advertising, out-of-home advertising at
events throughout the year, and social media marketing on LinkedIn
and Twitter. Among other locations, F5 targeted media buys in
Singapore’s heavily trafficked Changi Airport and in San Francisco
during RSA 2017, one of the largest information security events in
the world. While the campaign is driven from the company’s Seattle
headquarters, content and execution will be localized in key
markets around the world.
The strategy, creative and media planning and buying for the
campaign were driven by Seattle-based agency POP.
“We Make Apps Go delivers content that fosters deep engagement
with F5’s C-suite customers,” said David Hayes, client partner at
POP. “With the campaign’s content taking many forms, including
articles, videos, infographics, podcasts, to name a few, materials
are ready to help rather than sell; ready to teach rather than
preach; and ready to perform rather than promise.”
To learn more about how F5 is making apps go faster, smarter,
and safer, visit: www.WeMakeAppsGo.com
About F5
F5 (NASDAQ: FFIV) makes apps go faster, smarter, and safer for
the world’s largest businesses, service providers, governments, and
consumer brands. F5 delivers cloud and security solutions that
enable organizations to embrace the application infrastructure they
choose without sacrificing speed and control. For more information,
go to f5.com. You can also follow @f5networks on
Twitter or visit us
on LinkedIn and Facebook for more information
about F5, its partners, and technologies.
F5, We Make Apps Go, and We Make Apps Go: Faster. Smarter.
Safer. are trademarks or service marks of F5 Networks, Inc., in the
U.S. and other countries. All other product and company names
herein may be trademarks of their respective owners.
About POP
POP is an agency that makes things happen by relentlessly
identifying and ruthlessly evaluating emerging trends and
technologies. Our obsession with quality and craft, aesthetics and
engineering, and a collaborative, consultative approach, has
enabled our work to make a lasting impact on our clients’
businesses. Headquartered in Seattle, with an office in San José,
Costa Rica, POP’s clients include Starbucks, Pokémon, Target,
Microsoft and Major League Soccer. For more information, visit:
www.wearepop.com.
This press release may contain forward looking statements
relating to future events or future financial performance that
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"anticipates," "believes," "estimates," "predicts," "potential," or
"continue," or the negative of such terms or comparable terms.
These statements are only predictions and actual results could
differ materially from those anticipated in these statements based
upon a number of factors including those identified in the
company's filings with the SEC.
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version on businesswire.com: http://www.businesswire.com/news/home/20170215005155/en/
F5 NetworksNathan Misner, 206-272-7494n.misner@f5.comorRelevanz
Public Relations for POPSteve Stratz,
206-300-9134steve@relevanzpr.com
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