IZEA Announces ContentAmp: Programmatic Content Amplification Through Social Media Influencers
February 10 2017 - 10:05AM
Business Wire
New Self-Service Offering Automates Content
Amplification and Combines it With Performance-Based Influencer
Marketing
IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier
technology platform that connects marketers with influential
content creators, has announced ContentAmp® at IZEAFest 2017.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170210005041/en/
IZEA Announces ContentAmp: Programmatic
Content Amplification Through Social Media Influencers (Photo:
Business Wire)
The new self-service offering combines content amplification
with performance-based influencer marketing. ContentAmp allows
publishers and other content marketers to distribute their text and
video content through social media influencers on a cost-per-click
basis.
“Publishers and content marketers are currently limited in their
ability to utilize influencers in the promotion of owned content,”
said Ted Murphy, Chairman and CEO of IZEA. “The economics and lack
of technology automation have historically made amplification
cost-prohibitive and difficult to manage. With ContentAmp, we have
created a completely new influencer marketing workflow from the
ground up, taking into account the needs of both the content
marketer and the influencer. The result is a performance-based
solution that automates the process of amplifying content for
marketers and streamlines the process for influencers. ContentAmp
delivers measurable results for our buyers and a brand new revenue
stream for our sellers.”
Marketers are able to target potential influencers on Twitter
and Facebook based on their interests and size of audience.
Influencers are presented content that may be of interest and have
the ability to choose the content they feel is relevant to them and
their audience.
Murphy continued: “In a world of click bait and fake news, this
manual curation by influencers is an important part of our process.
We don’t automatically push content. Instead, we let the
influencers screen for quality and relevance to their audience.”
This process is in addition to the review and curation by IZEA of
feeds submitted to the platform by publishers.
ContentAmp uses cost-per-click model to measure and pay for
engagement on sponsored posts. Marketers are able to set an
individual budget for each piece of content they would like to
amplify. ContentAmp can fully automate content promotion through
the utilization of an RSS feed. It supports long form text content,
as well as online videos, such as those found on YouTube. The
system will programmatically ingest content and distribute
promotion opportunities to influencers. The results are provided to
marketers in real-time through a newly redesigned tracking pipeline
integrated with Pixalate, a leader in click fraud detection.
ContentAmp replaces IZEA’s previous self-service offering
through IZEAx and is available without monthly licensing fees. The
full-featured IZEAx platform for influencer and content marketing
remains available under license to IZEA partners who need a more
robust workflow solution.
About IZEA
IZEA operates IZEAx, the premier technology platform that
connects marketers with influential content creators. IZEAx
automates influencer marketing and custom content development,
allowing brands and agencies to scale their marketing programs.
IZEA creators range from leading bloggers and social media
personalities, to A-list celebrities and professional journalists.
Creators are compensated for developing and distributing text,
videos, photos and status updates through social media. Marketers
receive influential content and engaging, shareable stories that
drive awareness. For more information about IZEA, visit
www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements are based largely on IZEA's
expectations and are subject to a number of risks and
uncertainties, certain of which are beyond IZEA's control. Actual
results could differ materially from these forward-looking
statements as a result of, among other factors, competitive
conditions in the content and social sponsorship segment in which
IZEA operates, failure to popularize one or more of the marketplace
platforms of IZEA and changing economic conditions that are less
favorable than expected. In light of these risks and uncertainties,
there can be no assurance that the forward-looking information
contained in this respect will in fact occur.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170210005041/en/
IZEAFest Contact:Lindsay Broadhurst,
407-215-6218Director, Corporate Events &
Communicationlindsay.broadhurst@izea.com
IZEA Worldwide (NASDAQ:IZEA)
Historical Stock Chart
From Feb 2024 to Mar 2024
IZEA Worldwide (NASDAQ:IZEA)
Historical Stock Chart
From Mar 2023 to Mar 2024