TechTarget Expands Priority Engine Coverage to Deliver Purchase Intent Insight to Asia Pacific-focused B2B Tech Marketing & S...
February 09 2017 - 04:20PM
Business Wire
Intent-driven platform now available in ANZ, ASEAN and
India
Purchase intent-driven marketing and sales services company
TechTarget, Inc. (Nasdaq: TTGT) today announced that its
Priority Engine platform now supports APAC-focused marketing and
sales teams. The data and marketing analytics offering ranks
accounts based on their purchase behavior around specific
enterprise technologies and delivers precise contact information on
prospects actively researching enterprise technology purchases
across TechTarget’s extensive network of more than 140
technology-specific editorial sites. New data subscriptions are now
available for ASEAN countries, Australia, New Zealand and India
that offer dramatic effectiveness benefits for account-based
marketing (ABM), broad-based demand generation and related sales
and marketing efforts to global and regional B2B technology vendors
alike.
“This new release of Priority Engine gives APAC-focused
marketers, whether they are in-region or centralized, a new source
of high quality contact insight at a great cost-per-contact
together with the real data-driven insight at the account level
that successful ABM efforts require,” said Bill Crowley, TechTarget
senior vice president, international. “The offering is achieving
remarkable success with our North American and EMEA-focused
marketers, so we are especially glad to now get this into the hands
of APAC-focused teams.”
The newly expanded Priority Engine platform helps B2B technology
marketing and sales teams focused on the ASEAN, ANZ or India
markets to:
- Build more robust prospect databases
for online marketing and sales rep territory development – Priority
Engine prospect names and purchase intent data can be delivered
un-filtered or easily customized in support of specific tactical
initiatives.
- Drive more intelligent and effective
ABM efforts – Priority Engine ranks any account list from any
source based on specific research activity around explicit, highly
targeted technologies and then delivers a high volume of active
prospects at those accounts to help both marketing and sales in ABM
campaigns
- Improve online marketing results
– Priority Engine contacts have taken actions recently
on client-identified topics and are delivered in large volumes
enabling B2B tech companies to achieve much better conversion
results in email marketing, online banner targeting and other
online initiatives.
- Achieve better results with minimal
hassle – Priority Engine does not require any software installation
and integrates its data directly into CRM and marketing automation
systems. Likewise, it can accept account and contact data for
behavioral enrichment from any source.
“ASEAN, ANZ and APAC focused marketers will see a difference in
results because Priority Engine purchase intent insight is drawn
specifically from user-generated, online activity within the region
across TechTarget’s network of more than 140 highly targeted
technology specific websites,” said Jon Panker, vice president,
APAC, TechTarget. “The data is rigorously scrubbed and organized
into the highly sought niche technology segments most useful for
B2B tech companies.”
To learn more about Priority Engine, view this short video or
contact PriorityEngine@TechTarget.com.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
is a trademark of TechTarget. All other trademarks are the property
of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170209006310/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.comorJon Panker, +61 413 810 235VP,
APACjpanker@techtarget.com
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