LOS ANGELES, Feb. 9, 2017 /PRNewswire/ -- On a day where
the music industry's biggest and brightest shine, Toyota and
multiple award-winning producer, Bryan-Michael Cox, are joining
forces for the second year in a row to honor those making moves
behind the scenes.
Powered by Toyota, the annual Breakfast Club brunch will
mix party and purpose, as one of the world's top brands and Cox
reunite to honor music groundbreakers and support the work of
Music & Memory, a non-profit committed to helping people
overcome cognitive and physical challenges through music.
Continuing the Breakfast Club's tradition of recognizing the
work of Music & Memory, Toyota will present a grant for
$10,000 to the organization during
the event.
"At Toyota, we feel the gift to Music & Memory is a
special way to ensure the celebration of music has a lasting and
positive impact on the health and lives of these patients," says
Toyota national marketing manager, Mia
Phillips.
Cox, an award-winning producer, known for his extensive work
with multiple platinum-selling R&B and pop artists, has hosted
the annual brunch for over a decade, celebrating the work of top
producers and songwriters in the industry. He has served as a
long-time ambassador for the organization, working to connect his
peers to the mission of Music & Memory, and personally
committing his time to speaking around the country on behalf of the
organization.
In years past, the Breakfast Club brunch has honored
major industry influencers, such as Sean "Diddy" Combs, Swizz
Beatz, Jon Platt, Chris Hicks, and DJ Khaled. This year, architect
of the neo-soul sound, R&B singer Maxwell, and revered industry
songwriter, Siedah Garrett
(co-writer of Michael Jackson's hit
song, "Man in the Mirror"), will join the celebrated roster of
music all-stars as the 2017 honorees. Also, Guordon Banks, a young,
emerging singer and songwriter, who recently released the #1
chart-topping song, "Keep You In Mind" will receive special
acknowledgement during the event.
Toyota Music, a platform the brand cultivated to connect
audiences with emerging artists, will be infused into the brunch,
which will host more than 200 guests. Industry newcomers invited to
the event will have the opportunity to network with industry
veterans in a high-energy atmosphere.
Toyota and music fans alike can tune-in and watch honoree and
guest arrivals during the Toyota Showcase Facebook Live event,
hosted by radio and TV personality, Sway Calloway, on Sunday, February 12 starting at 2:30 p.m. ET/ 11:30 a.m.
PT.
About Toyota Motor North America
Toyota (NYSE:TM), creator of the Prius and the Mirai fuel
cell vehicle, is committed to advancing mobility through our Toyota
and Lexus brands. Over the past 60 years, we've produced more
than 30 million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ more than 44,000 people (more than 34,000
in the U.S.). Our 1,800 North American dealerships (nearly
1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45
million in the U.S.) in 2016 – and about 85 percent of all Toyota
vehicles sold over the past 15 years are still on the road
today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society's most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit
http://www.toyotanewsroom.com/.
Toyota Motor North America, Inc. (TMNA), headquartered in
Plano, Texas, brings together
Toyota's marketing, sales, and manufacturing arms in North America. It is wholly owned by Toyota
Motor Corporation.
About Music & Memory at NYC Health + Hospitals
NYC Health + Hospitals' Music & Memory Program has quickly
been established as a best practice of behavior management for
patients with dementia or other cognitive disabilities. The Fund
for NYC Health + Hospitals oversees, supports (financially and
programmatically), and promotes NYC Health + Hospitals' Music &
Memory Program. Here is an overview of the program's history at NYC
Health + Hospitals.
Music & Memory is a program that brings personalized,
digitized music selections to patients or residents with
Alzheimer's disease, dementia, or other cognitive loss. Started by
social worker Dan Cohen in a nursing
home in New York in 2006, the
program has since been expanded to hundreds of facilities
throughout the United States and
Canada. By providing patients with iPods filled with their
favorite songs and/or familiar music, Music & Memory
demonstrates the powerful ability of music to engage, lift the
affect, and support memory retrieval, even in severely debilitated
Alzheimer's patients. Patients who previously were remote,
disengaged and completely unresponsive remarkably become animated,
tap, sway and sing to favorite rhythms, can answer questions, and
hold conversations. Music & Memory reduces patients' reliance
on medication which can, in turn, impact safety, quality, and
satisfaction measures.
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SOURCE Toyota