RYU sells over 400 new Ethos hoodies raising
$52,160USD during one-month
Kickstarter campaign
VANCOUVER, Feb. 9, 2017 /CNW/ - RYU Apparel Inc. (TSX
VENTURE: RYU & Frankfurt Stock Exchange: RYA), creator of
"tailored innovation for the urban athlete", successfully completed
its first Kickstarter campaign this week, doubling anticipated
sales and raising 208% of its initial pre-sale goal securing over
$52,000USD for their new men's Ethos
pullover and women's Ethos full zip hoodie.
RYU Apparel has reinvented the hoodie to solve traditional
problems faced by athletes. Starting with a new hybrid fabric,
developed by RYU, that has the comfort of cotton with the
flexibility of spandex, the new Ethos hoodies are designed with
minimal bulk and sleek designs in mind.
Having grown a loyal following in its backyard of Vancouver, BC, RYU launched the new Ethos
hoodie on Kickstarter to raise awareness around its newest products
and innovative fabrics and designs to a broader audience across
Canada and the US.
"We were simply blown away by the incredible response we got
from this Kickstarter campaign, we really can't thank our
supporters enough. This campaign acted as a Beta test for our
newest hero items from the Ethos line and based on the
overwhelmingly positive feedback and sales volume we saw, we're
anticipating a strong response once these pieces become available
to the public," said Marcello Leone,
CEO, President and Chairman of the Board for RYU.
RYU is currently in the process of fulfilling orders which will
be delivered to backers in March 2017
at which point the Ethos hoodies will be available in-store and
online for purchase.
About RYU
Respect Your Universe is tailored innovation
for the urban athlete. Designed without compromise, RYU engineers
apparel and accessories for the fitness and training of the
multi-discipline athlete. Created for athletes by athletes, RYU
exists to facilitate human performance. For more information,
visit: http://ryu.com
On Behalf of the Board
RYU APPAREL INC.
"Marcello
Leone"
Marcello Leone,
CEO, President and Chairman of the Board
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
SOURCE RYU Apparel Inc.