Premier floral gifting company taps world’s
leading business network to create simple, consumer-like shopping
experience for business customers, boosting satisfaction and
sales
More than a century ago in 1910 a small group of thirteen
florists joined together to send floral orders around the U.S. via
telegraph. Today, as one of the largest and most trusted online
floral and gift retailers in the world, FTD Companies, Inc.
(NASDAQ:FTD) takes pride in being a leader in quality, innovation,
artistry and dependability. And its business continues to blossom,
thanks in part to SAP Ariba. FTD will share the story of its
success using the world’s largest, most global business network at
SAP Ariba Live, the premier global commerce event series which
kicks off in March 20 at The Cosmopolitan of Las Vegas.
“Companies purchase flowers and gifts to help recognize their
employees and express sentiments at key moments in their lives like
birthdays, new baby or sympathy,” said John Leeman, Senior Vice
President and Chief Marketing Officer at FTD. “With SAP Ariba, we
have created a fast and innovative channel for companies to place
these orders in line with their corporate purchasing policies.”
To do this, FTD joined the Ariba® Network and set up Ariba
PunchOut™ catalogs. The move enabled the company to offer tailored
products – including floral arrangements, plants, gift baskets and
other gifts – that can be quickly and easily filtered by price,
category, and occasion, among other criteria.
With its catalogs in place, FTD expanded its use of SAP Ariba
solutions to include Ariba Discovery™, the premier service for
matching business buyers and sellers globally. And it opened the
door to significant new opportunities. “SAP Ariba gives us wide
visibility into the corporate gifting space,” Leeman adds. “We can
connect with thousands of buyers in a quick and easy way.”
“In today’s digital and always on world, companies need to be
able to connect in fast and smart ways to get business done,” said
Jon Stevens, Global Senior Vice President, Business Networks, SAP
Ariba. “And companies like FTD are leading the way in embracing
networks to collaborate in new and innovative ways that improve
service and optimize their performance and profits.”
To hear more from these companies about their experiences,
register today to attend SAP Ariba Live. Whether you’re in procurement, finance, supply
chain, IT or sales and marketing, you’ll get fresh insights into
how you can tap into business networks and today’s most advanced
technologies to reimagine what’s possible for your business and
create broad value at this can’t miss event.
About FTD Companies, Inc.
FTD Companies, Inc. is a premier floral and gifting company.
Through our diversified family of brands, we provide floral,
specialty foods, gifts and related products to consumers primarily
in the United States, Canada, the United Kingdom and the Republic
of Ireland. We also provide floral products and services to retail
florists and other retail locations throughout these same
geographies. FTD has been delivering flowers since 1910 and the
highly-recognized FTD® and Interflora® brands are supported by the
iconic Mercury Man logo®, which is displayed in approximately
40,000 floral shops in nearly 150 countries. In addition to FTD and
Interflora, our diversified portfolio of brands includes the
following trademarks: ProFlowers®, ProPlants®, Shari's Berries®,
Personal Creations®, RedEnvelope®, Flying Flowers®, Flowers
Direct™, Ink Cards™, Postagram™ and Gifts.com™. FTD Companies, Inc.
is headquartered in Downers Grove, Ill. For more information,
please visit www.ftdcompanies.com.
About SAP Ariba
SAP Ariba is how companies connect to get business done. On the
Ariba Network, buyers and suppliers from more than 2.5 million
companies and 190 countries discover new opportunities, collaborate
on transactions and grow their relationships. Buyers can manage the
entire purchasing process, while controlling spending, finding new
sources of savings and building a healthy supply chain. And
suppliers can connect with profitable customers and efficiently
scale existing relationships – simplifying sales cycles and
improving cash control along the way. The result is a dynamic,
digital marketplace, where more than $1 trillion in commerce gets
done every year.
To learn more about SAP Ariba, visit www.ariba.com
About SAP
As market leader in enterprise application software, SAP
(NYSE:SAP) helps companies of all sizes and industries run better.
From back office to boardroom, warehouse to storefront, desktop to
mobile device – SAP empowers people and organizations to work
together more efficiently and use business insight more effectively
to stay ahead of the competition. SAP applications and services
enable approximately 345,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit
www.sap.com.
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SAP AribaKaren Master, 412-297-8177karen.master@sap.com
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