MOUNT LAUREL, N.J.,
Feb. 6, 2017 /PRNewswire/
-- SodaStream International Ltd. (NASDAQ: SODA) CEO
Daniel Birnbaum continued his war on
plastic bottle polluters by denouncing PepsiCo following its Super
Bowl advertisement for its new bottled water, LIFEWTR.
"Shame on PepsiCo," said SodaStream CEO Daniel Birnbaum. "I'll say it till I'm blue in
the face: the bottled water industry is the biggest marketing scam
of all time. Like about half of the bottled water in America,
including Smartwater and Dasani, PepsiCo's new water brand comes
mostly from the same municipal water sources as tap water. The
truth is that consumers can get water without the bottle and for a
fraction of the price. This bottled water industry is one of the
biggest threats to the safety of our planet, with more than 100
million plastic bottles trashed every day in the US alone. When
lined up, that's enough to circle the entire globe – every
day. Enough is enough. It's time for industry leaders
to take bold steps to reduce this hazard rather than increase
it."
SodaStream is not new to Super Bowl advertisement controversy,
having faced opposition in 2013 and 2014 for its own Super Bowl ads
featuring Scarlett Johansson. Super
Bowl ad spots cost approximately $5
million.
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of Sparkling Water Makers, which
enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water more exciting and fun to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
70,000 retail stores across 45 countries. To learn more about how
SodaStream makes water exciting, follow SodaStream on
Facebook, Twitter, Pinterest, Instagram and YouTube,
and visit www.sodastream.com.
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SOURCE SodaStream