TiVo’s Most Engaging Commercials and Top Game Moments from Sunday’s Star-Studded “Tech” Bowl
February 06 2017 - 09:15AM
Business Wire
TiVo Corporation (NASDAQ: TIVO), a global leader in
entertainment technology and audience insights, today unveiled its
post-game report highlighting this year’s most engaging
commercials, promotions and in-game moments from yesterday’s
overtime comeback by the New England Patriots over the Atlanta
Falcons.
As Tom Brady and Matt Ryan faced off, so did the advertisers.
This year’s “tech” bowl brought out the best in technology
advertisers, including Amazon, Google, Hulu, Intel, Mobile Strike,
Netflix, Nintendo, T-Mobile, Sprint, Squarespace, Wix and World of
Tanks. Accompanying the tech-themed advertisements, Intel brought
the latest in GPS-controlled drone technology to join Lady Gaga
during the halftime show.
Commercial content spun the gamut, from cute and comedic to
sweet and sentimental, often including celebrity faces and sports
star cameos. Bai Brands ranked the highest overall in engagement
with an appearance by Christopher Walken, who dramatically
delivered the lyrics to “Bye Bye Bye” alongside Justin
Timberlake.
Top 10 Commercials and Promotions
The following are the top 10 commercials and promotions from the
big game, according to TiVo:
1. Bai Brands – BaiBaiBai2. Kia – Hero's Journey3. It's a 10
Haircare – It's a 10 Haircare4. T-Mobile – Its All That and More5.
Honda – Yearbooks6. Anheuser-Busch – Born the Hard Way7. Paramount
– Transformers: The Last Knight8. General Motors -- If That's a
Buick9. Disney – Pirates of the Caribbean: Dead Men Tell No
Tales10. Wonderful Company – Ernie Gets Physical
TiVo uses second-by-second data and measurement tools to rank
the top commercials from this year’s championship game, based on
commercial retention compared to overall program viewership.
“As one of the biggest broadcasting events of the year, this
epic showdown represents the perfect opportunity for brands and
advertisers to attract and engage with fans on the grandest sports
stage in the world,” said Paul Stathacopoulos, vice president of
strategy, TiVo. “Marketers are often searching for the most
efficient and effective platforms to reach their customers but even
as commercial content continues to get flashier, strategic
placement is key. Using advertising analytics and data-driven
audience insights can further nurture viewer engagement, leading to
better entertainment experiences.”
Top Moment of the Broadcast
For the seventh consecutive year, TiVo found viewership for the
halftime show exceeding that of the overall game. Known for her
over-the-top ensembles and electronic dance moves, Lady Gaga’s
high-tech halftime performance was exceedingly well-received,
generating 41 thousand tweets per minute. The pyrotechnic showcase
ended with this year’s top moment of the broadcast including a
theatric mic drop and jump off the stage. Based on data from the
last nine years, this year’s halftime show ranked third right
behind 2012’s performance by Madonna and 2015’s halftime show
featuring Katy Perry and Lenny Kravitz.
Top Three In-Game Moments
The most engaging in-game moments all took place within the last
30 minutes of the game: (1) At second and goal from the 2-yard line
in overtime, Brady tosses the ball to James White, who scores a
touchdown for the Patriots’ victory. (2) With three seconds left in
regulation time, Brady hands off to Dion Lewis, who goes out of
bounds at the New England 48-yard line, leading to the first
overtime in NFL championship history. (3) At the 1-yard line, Brady
hands off to James White, who crosses the goal line for a
touchdown. After the 2-point conversion, the game is tied at 28-28
with less than a minute remaining in the game.
TiVo subscribers can view all of this year’s top commercials
from their TiVo devices. Go to TiVo Central and either hit 5 on the
TiVo remote or go to “Find TV Movies and Videos” > “Browse TV
& Movies” > “New & Notable.”
Download TiVo’s post-game infographic here.
Methodology
TiVo’s analysis was prepared using aggregated, anonymous, live +
same-day second-by-second audience measurement data from households
with the Emmy-award winning TiVo® service. TiVo gauges the interest
in programming content by measuring the percentage of the TiVo
audience watching or re-watching any given moment in the
programming. The most engaging ads and promotions are determined by
looking for spots with the biggest bump in viewership relative to
the surrounding 15 minutes of programming, offering a true
reflection of change in viewership.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global leader in
entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative
products and licensable technologies that revolutionize how people
find content across a changing media landscape. TiVo enables the
world’s leading media and entertainment providers to deliver the
ultimate entertainment experience. Explore the next generation of
entertainment at tivo.com, forward.tivo.com or follow us on Twitter
@tivo or @tivoforbusiness.
Forward-looking Statement
All statements contained herein that are not statements of
historical fact, including statements that use the words “will” or
“is expected to,” or similar words that describe TiVo Corporation’s
or its management’s future plans, objectives or goals, are
“forward-looking statements” and are made pursuant to the
Safe-Harbor provisions of the Private Securities Litigation Reform
Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors that could cause the
actual results of TiVo Corporation to be materially different from
the historical results and/or from any future results or outcomes
expressed or implied by such forward-looking statements. Such
factors are further addressed in TiVo’s most recent report on Form
10-Q and other documents of TiVo Corporation, Rovi Corporation and
TiVo Solutions Inc. (formerly known as TiVo Inc.) on file with the
Securities and Exchange Commission (available at www.sec.gov). TiVo
Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may
arise after the date of this release, except as required by
law.
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