ABERCROMBIE & FITCH UNVEILS NEW
STORE CONCEPT
DESIGNED FOR AN EXCEPTIONAL AND PERSONAL CUSTOMER
EXPERIENCE
New Albany, Ohio, February 6,
2017: Abercrombie & Fitch (NYSE: ANF)
today announced that for the first time in more than 15 years, it
will unveil a new store concept. The store will open on
Friday, February 17th, at the
Polaris Fashion Mall in Columbus, Ohio and 20% of all opening
weekend sales will be donated to Nationwide Children's
Hospital. Designed by MJ Sagan Architecture, which was also
involved in the creation of the company's New Albany headquarters,
the prototype's look and feel is in line with the brand's new
evolution.
This boutique, which is 4,860 feet in size, is the
first of seven that will be built this year and provides the
customer with a new vision of the brand. In line with the changes
that have taken place over the past eighteen months, the space was
imagined with the best customer experience in mind, encouraging the
discovery of the brand's new collections.
"It is important that our stores reflect what the
Abercrombie & Fitch brand is today, so we've created a new
space for our customers, that is warm, inviting, inclusive and
open. We are excited for customers old and new to rediscover what
is at the core of this American Heritage brand: timeless,
high-quality clothing that you want to live in," said Stacia
Andersen, Brand President of Abercrombie & Fitch and
abercrombie kids.
"The new Abercrombie and Fitch store design
illustrates a strong brand, with a rich history that is evolving
and moving forward. A cohesive material palette, an
elevated collection and residential scale elements enhance the
personal, more intimate aspect of the A&F shopping
experience," said MJ Sagan, Architect.
The striking updates begin at the entrance. The
storefront is transparent and features a metal sculpture of an
A&F logo first used in the early 1900s. Upon entering the
store, the customer will discover two shop-in-shops: a fragrance
"apothecary" and an area for seasonal capsule collections. There
will also be a dedicated denim room.
Mannequins for both genders will live on a
concrete platform that runs from the storefront through the middle
of the store, showcasing the key trends and ideas for the current
season. Throughout the store, the collections will be merchandised
to inspire the customer and showcase how pieces can be mixed
together.
Looking to provide a unique and personal shopping
experience, the updated layout includes accommodating features such
as, innovative fitting rooms and omni-channel capabilities.
The fitting rooms will serve as a comfortable
haven from the mall or street, comprising two individual capsules
within a larger, private suite. This allows each guest to share new
looks with a friend or family member while also enjoying privacy.
Each suite has thoughtful amenities that heighten the customer's
mood, including separate controls for light and music, as well as a
phone charging dock.
With a focus on seamless service, associates will
be on hand to help shoppers place and pick up online orders in
store. Furthermore, cash wraps will be located throughout the
space, enabling a quicker and more accessible checkout
experience.
The interior features a cohesive palette of
modern, tactile materials including cork, bronze, galvanized steel,
concrete, vegan leather, wood and marble that act as a neutral but
complimentary background to the collections. The store will be
subtly scented with a lighter, cleaner, gender-neutral
fragrance.
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About Abercrombie &
Fitch:
The Abercrombie & Fitch brand
is the iconic global specialty retailer of high-quality casual
luxury apparel and accessories for men and women. With an
updated attitude that reflects the character, charisma and
confidence of today's 20+ consumer, Abercrombie & Fitch remains
true to its 125-year heritage of creating expertly crafted products
with an effortless, American style.
Abercrombie & Fitch operates approximately 285
stores in 20 countries and online at abercrombie.com. It is the
namesake brand of Abercrombie & Fitch Co. (NYSE: ANF).
The Company's other brands include abercrombie kids and Hollister
Co.
About Nationwide Children's
Hospital:
Named to the Top 10 Honor Roll
on U.S. News & World Report's 2016-17 list of
"America's Best Children's Hospitals," Nationwide Children's
Hospital is one of America's largest not-for-profit freestanding
pediatric healthcare systems providing wellness, preventive,
diagnostic, treatment and rehabilitative care for infants, children
and adolescents, as well as adult patients with congenital disease.
Nationwide Children's has a staff of more than 11,000 providing
state-of-the-art pediatric care during more than 1.2 million
patient visits annually. As home to the Department of Pediatrics of
The Ohio State University College of Medicine, Nationwide
Children's physicians train the next generation of pediatricians
and pediatric specialists. The Research Institute at Nationwide
Children's Hospital is one of the Top 10 National Institutes of
Health-funded freestanding pediatric research facilities.
Nationwide Children's remains true to the original mission since
its founding in 1892 of providing care regardless of a family's
ability to pay. More information is available
at NationwideChildrens.org.
Media
Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com
Investor
Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Abercrombie & Fitch Co via Globenewswire
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