Evine to Premiere “Evine Beauty Experience”
February 06 2017 - 8:00AM
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video
commerce company (evine.com), today announced that it will premiere
“Evine Beauty Experience,” a new weekly program created to support
Evine’s fast-growing beauty business, which has seen significant
growth over the past three years. The show will debut Wednesday,
February 8 and become a destination for Evine’s beauty community
and a place for launching new products and technologies.
“‘Evine Beauty Experience’ is an opportunity for customers to be
at the forefront of the beauty industry…to experience what
industry-insiders get to experience every day: being the first to
discover the ‘next big thing,’” said Teresa Harris, Vice President
of Beauty at Evine. “It’s an amazing way to build a sense of
community by engaging our customers with a blend of entertainment
and education, along with an exciting lineup of trend-driven
products and technologies. Not only does it fill a need of our
viewers, but ‘Evine Beauty Experience’ will also serve as an
important part of our growing beauty business by giving us an
outlet to launch new products and build brands. I can’t wait for
our customers to ‘experience’ the future of beauty.”
“Evine is quickly becoming a destination for beauty brands
looking to reach a new audience and tell their brand story,” said
Bob Rosenblatt, Chief Executive Officer at Evine. “Beyond just
being a destination, we’ve earned a reputation as being a retailer
that not only invests in building brands, but provides a video
commerce platform to bring their story to life in a way that
traditional retail can’t. As a result, we’ve experienced
significant growth in our beauty category over the past few years.
I’m immensely proud of our ability to bring to our customers some
of the most innovative and exciting brands in the market – new
products and technologies they can’t find anywhere else.”
Premiering Wednesday, February 8, “Evine Beauty Experience” will
air every Wednesday at 8pm ET and Thursday at 11am ET and feature a
variety of cutting-edge products from both well-known and smaller,
independent brands. Setting itself apart from other beauty shows on
Evine, “Evine Beauty Experience” will have the same hosts each
week, something Harris says is key to building trust and rapport
with customers.
“Heather Hall and Erin Newburg are more than just hosts…they’re
on the front-lines with our buyers selecting the product we bring
to Evine. When customers shop ‘Evine Beauty Experience,’ they’re
not only getting access to the latest beauty trends, but they’re
getting advice and information from a trusted authority and
friend,” continued Harris.
Leveraging all of Evine’s video commerce platforms, the show
will include social engagement elements to build community and
allow customers the chance to ask questions directly to on-air
talent. “Evine Beauty Experience” will also utilize Instagram Live
to provide additional off-air content for fans, including live
roundtable discussions with industry experts.
Viewers are invited to watch via cable and satellite, mobile
apps and live streaming online at www.evine.com. Evine airs on
DIRECTV channels 73 and 316, DISH Network channels 134
and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs,
YouTube and on the nation's top cable providers. Find Evine in your
area: bit.ly/1CNa450.
For more information on Evine, visit www.evine.com.
About EvineEvine Live Inc. (NASDAQ:EVLV)
operates Evine, a digital commerce company that offers a compelling
mix of proprietary and name brands directly to consumers in an
engaging and informative shopping experience via television, online
and on mobile. Evine reaches approximately 87 million cable and
satellite television homes 24 hours a day with entertaining content
in a comprehensive digital shopping experience.
CONTACTS
Media
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043
Investors
Michael Porter
Evine
mporter@evine.com
(952) 943-6517
Evolv Technologies (NASDAQ:EVLV)
Historical Stock Chart
From Mar 2024 to Apr 2024
Evolv Technologies (NASDAQ:EVLV)
Historical Stock Chart
From Apr 2023 to Apr 2024