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Social Sentiment Tool Tracks Real-Time Response to Game Night Commercials

It was quite a game, but ultimately The Coca-Cola Company (NYSE:KO) came out on top as the public company with the most popular game time commercials based on social sentiment, and winner of the first TD Ameritrade Ad Challenge, from TD Ameritrade, Inc.1

Coca-Cola aired three television spots, "It’s Beautiful" and "Love Story" for Coke, and “#WannaSprite” for Sprite. The company received 8,356 positive tweets to score top honors as the most popular advertiser in the TD Ameritrade Ad Challenge.

The TD Ameritrade Ad Challenge, powered by LikeFolio, tracked social sentiment of the public companies advertising during tonight’s football game from 6 pm through 11 pm ET. The two key data points considered were the volume of tweets about the advertiser and the overall sentiment of the tweets. These companies were then ranked based on total number of positive tweets to determine the winner.

“These publicly traded companies spent a not-trivial amount of their advertising budget to run a spot in the big game," said Nicole Sherrod, managing director of trading, TD Ameritrade. "Just like our clients use social sentiment to validate whether consumers are favoring the products that a brand produces, we can use the same capability to gauge consumer reaction to TV commercials."

TD Ameritrade gives retail investors the ability to analyze social mentions of the brands that roll up to certain publicly traded companies. Its Social Signals tool captures every positive, negative and neutral tweet about a public company and its products and brands to give an instant read on how people really feel about these companies.

The final rankings for the public companies in the 2017 TD Ameritrade Ad Challenge are as follows:

   

Rank

 

Symbol

 

Company

 

Positive

           

Tweets

1st  

NYSE:KO

  The Coca-Cola Company   8356 2nd  

OTCMKTS:VLKAY

  Volkswagen Group   5629 3rd  

NYSE:PG

  Procter & Gamble Company   5568 4th  

NYSE:GM

  General Motors Company   5449 5th  

NYSE:BUD

  Anheuser-Busch InBev SA/NV   4938 6th  

NASDAQ:TMUS

  T-Mobile US Inc   4675 7th  

NYSE:HMC

  Honda Motor Co., Ltd.   3824 8th  

NYSE:PEP

  Pepsico, Inc.   3282  

The Social Signals research capabilities are the result of an ongoing collaboration with social data firm LikeFolio, which is regarded as an industry leader in utilizing social data. In 2015, TD Ameritrade worked with LikeFolio to integrate social data into the research offerings on the flagship TD Ameritrade platform. In 2016, the companies modified the offering to meet the needs of traders using the thinkorswim platform.

Past performance of a security, strategy or index is no guarantee of future results or investment success.

Inclusion of specific security names does not constitute a recommendation from TD Ameritrade to buy, sell, or hold.

Social data should not be used alone when making investment decisions. Please consult other sources of information and consider your individual financial position and goals before making an independent investment decision.

For the latest TD Ameritrade news and information, follow the Company on Twitter, @TDAmeritradePR.

Source: TD Ameritrade Holding Corporation

About TD Ameritrade Holding Corporation

Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (Nasdaq:AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how — bringing Wall Street to Main Street for more than 40 years. An official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information.

1 TD Ameritrade, Inc. (“TD Ameritrade”) is a broker-dealer subsidiary of TD Ameritrade Holding Corporation. Brokerage services provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org)

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TD Ameritrade Holding CorporationFor Media:Alyson Nikulicz, 201-755-4116Communications & Public Affairsalyson.nikulicz@tdameritrade.com@TDAmeritradePRorFor Investors:Jeff Goeser, 402-597-8464Investor Relations & Financejeffrey.goeser@tdameritrade.com