Madison Square Garden Unveils Hain Celestial Concession Stand With Better-For-You Organic, Natural and Gluten-Free Products
February 03 2017 - 1:30PM
The Madison Square Garden Company and The Hain Celestial Group,
Inc. today announced a renewed and expanded multi-year marketing
partnership, highlighted by a new concession stand at Madison
Square Garden featuring Hain Celestial’s better-for-you organic,
natural and gluten-free products, which will join a lineup of
first-class culinary offerings at the World’s Most Famous Arena.
Sensible Portions® snacks, Terra® Chips, Garden
of Eatin’® snacks and FreeBird® chicken are expected to be featured
at the concession stand, among other Hain Celestial gluten-free
products. Both Terra® and Sensible Portions® brands are Official
Partners of the New York Knicks.
Hain Celestial, a leading organic and natural
products company, has partnered with Madison Square Garden for over
ten years and has supported community initiatives with the New York
Knicks to encourage healthier eating, both in and out of The
Garden. Hain Celestial joins Madison Square Garden’s unrivaled
lineup of food options and will be open during all events and shows
at The Garden.
“We are pleased to have reached this agreement
with Madison Square Garden, as they say ‘The World’s Most Famous
Arena’, which should encourage healthier eating habits among guests
as they enjoy games, concerts and events taking place each year at
The Garden,” said Irwin D. Simon, Founder, President and Chief
Executive Officer of Hain Celestial.
“Hain Celestial is a leading organic and natural
products company, and we are thrilled to be able to expand their
food options for fans at Madison Square Garden,” said Ron
Skotarczak, executive vice president, marketing partnerships, The
Madison Square Garden Company. “As we are always searching for
opportunities to enhance our fans’ experience, this partnership
with Hain Celestial continues to help make that happen by providing
our guests a great assortment of healthy food offerings.”
The Madison Square Garden
CompanyThe Madison Square Garden Company (MSG) is a world
leader in live sports and entertainment that presents or hosts
a broad array of world-class events – including concerts, sporting
events, family shows and special events – in an unparalleled mix of
celebrated venues that span four of the nation’s largest
entertainment markets. Those venues are: New York’s Madison
Square Garden, The Theater at Madison Square Garden, Radio City
Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The
Chicago Theatre; and the Wang Theatre in Boston. In addition,
MSG has a diverse collection of properties that includes some
of the most widely-recognized sports franchises: the New York
Knicks (NBA), the New York Rangers (NHL) and the New York Liberty
(WNBA), along with two development league teams -- the Westchester
Knicks (NBADL) and the Hartford Wolf Pack (AHL). The Company
also features popular original entertainment productions --
the Christmas Spectacular and New York
Spectacular – both starring the Radio City Rockettes, and
through Boston Calling Events, produces outdoor festivals,
including New England’s premier Boston Calling Music Festival.
More information is available
at www.themadisonsquaregardencompany.com
The Hain Celestial Group, Inc.
The Hain Celestial Group (Nasdaq:HAIN), headquartered in Lake
Success, NY, is a leading organic and natural products company with
operations in North America, Europe and India. Hain Celestial
participates in many natural categories with well-known brands that
include Celestial Seasonings®, Earth’s Best®, Ella’s Kitchen®,
Terra®, Garden of Eatin’®, Sensible Portions®, Health Valley®,
Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi’s
Organic Bakery®, Hain Pure Foods®, Spectrum®, Spectrum Essentials®,
Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The
Greek Gods®, BluePrint®, FreeBird®, Plainville Farms®, Empire®,
Kosher Valley®, Yves Veggie Cuisine®, Europe’s Best®, Cully &
Sully®, New Covent Garden Soup Co.®, Johnson’s Juice Co.®,
Farmhouse Fare®, Hartley’s®, Sun-Pat®, Gale’s®, Robertson’s®, Frank
Cooper’s®, Linda McCartney®, Lima®, Danival®, Joya®, Natumi®, GG
UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®,
Live Clean® and Queen Helene®. Hain Celestial has been
providing A Healthier Way of Life™ since 1993. For more
information, visit www.hain.com.
Contact:
Ryan Watson / 212-465-5945
Ryan.Watson@msg.com
Ellen Deutsch / 631-827-7109
Ellen.Deutsch@hain.com
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