WILL A. SMITH TO JOIN ABERCROMBIE & FITCH CO. AS CHIEF MARKETING OFFICER
January 30 2017 - 4:15PM
New Albany, Ohio, January 30,
2017: Abercrombie & Fitch Co. (NYSE: ANF) today
announced that Will A. Smith has joined the Company as Chief
Marketing Officer. In that role, he will be responsible for
all brand, creative and digital marketing across the Company,
reporting to President and Chief Merchandising Officer Fran
Horowitz.
For the past nine years Mr. Smith has served in
senior marketing roles at Caleres Inc., formerly known Brown Shoe
Company. He was elevated to the position of Chief Marketing
Officer for Famous Footwear/Brown Group Retail in 2013.
"We are delighted to welcome Will to our team,"
said Fran Horowitz, President and Chief Merchandising Officer of
Abercrombie & Fitch Co. "He is a true marketing talent
who has led successful, transformative brand campaigns spanning
go-to-market advertising, digital marketing, mobile and customer
loyalty programs. He will be a tremendous asset as we
continue to focus on strengthening our connection with our
customers and enhancing the power and clarity of our brand
identities."
Mr. Smith joined Famous Footwear/Brown Group
Retail in 2008. During his tenure, the company achieved rapid
ecommerce traffic gains, evolved and contemporized all customer
contact strategies and tactics, revitalized a customer loyalty
program that now delivers nearly three-quarters of the
organization's total annual revenue, improved and elevated the
in-store experience, and launched a best-in-class mobile app for
Famous Footwear that now has over 1.3 million users.
Furthermore, he played a critical role in the parent company's
corporate rebranding initiative that resulted in its name change to
Caleres - a modernized identity and improved customer sentiment for
the 137 year-old company.
Prior to joining the Famous Footwear/Brown Group
Retail, Mr. Smith worked for iconic companies such as Kraft,
Atlantic Records, and Liz Claiborne, in various brand and marketing
roles. These roles included, among others, Group Vice
President of Marketing for Liz Claiborne Retail and Footstar
Athletic, VP and General Manager of Blackground Records/Virgin
Records N.A., and Vice President of Marketing for Urban Music at
Atlantic Recording Corporation.
He received his Masters of Business Administration
from Duke University's Fuqua School of Business and a Bachelor of
Arts in Psychology from Cornell University.
Mr. Smith serves on the National Board of Trustees
of the March of Dimes Foundation and on the Executive Committee of
the Eastern Missouri and Southern Illinois Better Business
Bureau.
About Abercrombie & Fitch
Co.
Abercrombie & Fitch Co. (NYSE: ANF) is a
leading, global specialty retailer of apparel and accessories for
Men, Women and Kids through three renowned brands. The iconic
Abercrombie & Fitch brand embodies American casual
luxury. With an updated attitude that reflects the character,
charisma and confidence of today's 20+ consumer, Abercrombie &
Fitch remains true to its 125-year heritage of creating expertly
crafted products with an effortless, American style. The
Hollister brand epitomizes the liberating and carefree spirit of
the endless California summer for the teen market.
abercrombie kids creates smart, playful apparel for children ages
3-14, celebrating the wide-eyed wonder of childhood. The brands
share a commitment to offering products of enduring quality and
exceptional comfort that allow consumers around the world to
express their own individuality and style.
The Company operates over 900 stores under these
brands across North America, Europe, Asia and the Middle East, as
well as the e-commerce sites www.abercrombie.com and
www.hollisterco.com.
Investor Contact: |
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Media Contact: |
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Brian
Logan |
|
Michael Scheiner |
Abercrombie & Fitch |
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Abercrombie & Fitch |
(614)
283-6877 |
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(614)
283-6192 |
Investor_Relations@abercrombie.com |
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Public_Relations@abercrombie.com |
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Abercrombie & Fitch Co via Globenewswire
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