HOLLISTER CO. TO REINTRODUCE INTIMATES BRAND, GILLY HICKS
January 27 2017 - 8:30AM
New Albany, Ohio, January 27, 2017 - Hollister Co.
announced today that it has relaunched its intimates brand, Gilly
Hicks, in all Hollister stores across the United States and online
at HollisterCo.com.
Gilly Hicks, "the brand to start and end your day
with," carries bras, bralettes, undies, swimwear, loungewear, and
sleep.
"We recognized an opportunity to redefine the
Gilly Hicks brand and we know our Hollister customer will enjoy
another destination for fun and cozy bras, undies and sleepwear,"
said Kristin Scott, Brand President of Hollister Co. "We've
designed our Gilly product to be effortless and comfortable to
align with our customer's on-the-go, busy lifestyle."
Beginning today, Gilly product can be purchased in
all US stores and globally online. In select US stores*, Hollister
will open shop-in-shops that will provide the customer a unique
Gilly Hicks brand experience. To celebrate the relaunch,
starting this weekend and continuing for the next two weekends,
fans can stop by the Hollister SoHo store in New York to enjoy
fresh pressed coffee, cookies, special promotions, and a chance to
try the new collection.
Additionally, and in time for Valentine's Day, on
Saturday, February 4, 2017, the brand will be hosting "Galentine's
Day" parties in all US Hollister locations. Customers can shop the
latest collection, featuring lace bralettes and special Valentine's
Day inspired prints, and receive exclusive discounts, including a
free gift with a $50 purchase, while supplies last. For more
details, visit www.hollisterco.com.
* Annapolis Mall,
Maryland
Castleton Square, Indiana
The Shops at Montebello, California
Vintage Faire Mall, California
Woodland Hills Mall, Oklahoma
-------------
About Hollister
Co.
The quintessential retail brand of
the global teen consumer, Hollister Co. celebrates the liberating
spirit of the endless summer inside everyone. Inspired by
California's laidback attitude, Hollister's clothes are designed to
be lived in and made your own, for wherever life takes you. A
division of Abercrombie & Fitch Co. (NYSE: ANF), Hollister
provides an engaging, welcoming, and unique shopping experience
through its global e-commerce websites and its 559 retail
locations.
Media
Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com
Investor
Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Abercrombie & Fitch Co via Globenewswire
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