TechTarget Enables B2B Technology Marketing & Sales Teams to Fuel Their Pipelines Faster with Latest Release of Priority Engine
January 26 2017 - 3:20PM
Business Wire
Intent-based marketing platform adds Marketo integration,
geo-specific targeting amongst other enhancements
Purchase intent-driven marketing and sales services company
TechTarget, Inc. (Nasdaq: TTGT) today announced significant
upgrades to its Priority Engine platform, a SaaS-based data and
marketing analytics tool that provides direct, real-time access to
ranked accounts and named prospects actively researching enterprise
technology purchases in specific markets. The new release of
Priority Engine features expanded support for international geos,
automated integration with Marketo and other marketing automation
platforms, and built-in integration with customer-owned data, such
as Web site visitors and sales territory account lists. Combined,
these new features help marketing and sales at enterprise
technology companies discover and prioritize in-region, in-market
accounts and active prospects to accelerate conversions, deal
velocity and sales pipeline.
“We’ve moved beyond company-level insights; Priority Engine
gives you access to ranked accounts AND the actual buyers
researching purchases at those accounts,” said Andrew Briney,
senior vice president, products at TechTarget. “The unique purchase
intent insight available within Priority Engine helps marketers
generate demand more efficiently, accelerate ABM effectiveness and
deliver a more substantive contribution to sales.”
New features in Priority Engine include:
- Faster access to active named buyers at
accounts ranked by urgency of purchase behavior—Priority Engine
refreshes weekly with hundreds of new, fully validated prospects
currently researching purchases in your market, at a low cost per
prospect. This is in sharp contrast to other providers that only
provide account intelligence, or “phone book” company contacts not
actually involved in the purchase.
- Geo-specific subscription support for
North America, EMEA, United Kingdom/Ireland, APAC, ASEAN and
India—Provides one-click access to accounts and prospects
conducting enterprise tech purchase research in each region.
- Expanded marketing and sales activation
capabilities—New features make Priority Engine easier to use for
direct marketing, demand gen, nurturing/MQL creation, ABM, field
marketing, sales prospecting, channel support and more.
- Integration with external data sources
and internal systems/MarTech stack—The tool coordinates with your
internal data and external data sources to provide active prospects
for any external account list or sales territory. Direct
integration with CRM and marketing automation systems allows
marketing and sales teams to get faster, more reliable and scalable
results. Now in addition to automated Salesforce.com integration,
Priority Engine also integrates seamlessly with Marketo.
- New User Interface—featuring Target
Profiles, a simple way to zero in on exactly the accounts and
prospects you want to focus on. Unlike other tools, with Priority
Engine marketing can create Profiles based on named buyer behavior,
account attributes or both.
“Priority Engine is unlike anything we’ve had before. It
provides us with a source of new leads to nurture because those
leads also come with active intent intelligence,” said Kevin Payne,
vice president of field marketing, [24]7, a customer engagement
software and services company. “The intelligence we get goes
directly into Salesforce, so sales has access we never had before
to additional insights as to what’s going on at accounts. It
complements everything and creates a more holistic story for our
Account Development Reps to drill into what particular prospect
pain points are.”
For more information about Priority Engine, view this short
video or contact PriorityEngine@TechTarget.com.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
is a trademark of TechTarget. All other trademarks are the property
of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170126006156/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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